Among businesses that have been impacted by the COVID-19 pandemic, restaurants have been hit particularly hard. With restrictions imposed on indoor dining and recommendations to stay close to home, delivery has become an essential service for both restaurants and consumers. This has also given rise to a movement to support local establishments.
To celebrate the local restaurants that are the cornerstones of neighborhoods across Canada, food delivery service DoorDash has launched a campaign to remind diners that delivery and take-out can not only support local restaurants, but their neighborhoods as well.
Blinkink — along with agency john st. — did the spot, which takes viewers on an animated journey of miniature neighborhoods like Montreal’s Chinatown, Toronto’s Kensington Market and Vancouver’s Gastown. As a DoorDash courier cycles through “the flavourhood,” as it’s referred to in the spot, foodies can spot local mainstays like Toronto’s Kinton Ramen and original plant-based chain Fresh, Montreal bistro Mandy’s, Vancouver’s Tacofino and legendary Calgary burger joint Flipp’n Burgers. And, of course, there’s a Tim Hortons.