The “Goodness from Grit” campaign tells the incredible untold story of SIMI Winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. “Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI brand today.
SIMI and VB+P collaborated with acclaimed MJZ director Nick Ball and two-time Academy Award nominated cinematographer Seamus McGarvey to craft Isabelle’s story. The anthology video launched last week and the full integrated campaign, which will include digital, social, influencer efforts and retail assets, will roll out in the weeks ahead.
Great work. We’ll toast to it.
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