After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand launched a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green — a specific shade that unlocks unlimited color and pattern possibilities on video chats.
How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting.
The ‘Green Screen Shirt’ was the center of a Father’s Day giveaway on Harry Rosen’s Instagram. Lucky dads who received the shirt had access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Developed by Zulu Alpha Kilo, this innovation is the latest from the brand’s Set the Tone platform, which launched in 2020. The idea stems from its founding principle — to help men dress their best and feel their most confident in any situation.