Tanqueray teams up with Joe Jonas for a stylish & vibrant content series to shine a light on the perfect summer drinking occasions
Tanqueray, widely-known as one of the world’s most celebrated gin brands, has officially released Tanqueray Sevilla Orange nationwide just in time for summer with a digital media spot featuring pop-culture icon, actor and singer-songwriter, Joe Jonas.
Renowned for being at the forefront of projected style trends, Joe takes on a new forecasting role in the the brand’s series as your not-so-average weatherman bringing people across the country the Tanqueray Sevilla Orange Weather Report.
Today’s forecast is “sunshine in a glass” with Tanqueray Sevilla Orange, a beautifully vibrant orange flavored gin inspired by the taste of Seville oranges and the warmth of the Mediterranean, now sweeping the nation.
Tanqueray Sevilla Orange is the perfect drink to enjoy this season and Joe points to sunnier times ahead by transporting viewers to those ideal days of summer throughout the content series – by the pool, at a picnic in the park, or an intimate garden party at home with friends.
From an outdoor drinking occasion showcasing friends by the pool to a summer’s eve dance party, the pours of Tanqueray Sevilla Orange underscore these moments and bring to life the upcoming summer of gin. Donning chic yet classic weatherman threads, Joe lets viewers know that each summer entertaining moment is made brighter with “scattered Tanqueray Sevilla Orange in your area” and that the long overdue refreshing vibes are on the way.
Speaking about the Tanqueray Sevilla Orange national launch and ‘Today’s Forecast: Sunshine in a Glass’ content series Joe Jonas said, “What an incredible opportunity to be working with an iconic gin brand like Tanqueray to create a unique, vibrant content series like ‘Today’s Forecast: Sunshine in a Glass’ and help launch Tanqueray Sevilla Orange across the nation. For me, enjoying a Tanqueray Sevilla Orange cocktail is truly like sipping on ‘sunshine in a glass,’ and I’m excited to show the world how they can do just that on their own and with friends this summer.”
“Tanqueray Sevilla Orange has quickly become a go-to for gin-adorers and traditionally non-gin drinkers alike. The accessible yet zesty orange flavor profile makes Tanqueray Sevilla Orange perfectly refreshing-tasting, ideal for a golden happy hour, a brunch at home with friends, or simply kicking back and savoring the moment,” commented Christina Choi, SVP of Rum, Tequila, Gin at Diageo.
“We’re excited to introduce this delicious orange flavored gin ahead of the summer for those casual drinking occasions that bring together friends and family. The refreshing simplicity of Tanqueray Sevilla Orange with a splash of soda water and a slice of orange makes for the perfect summer cocktail – it’s like sunshine in a glass.”
The article Tanqueray partners with Joe Jonas just in time for summer in the US appeared first on World Branding Forum.