Advertising a specialty service shouldn’t be that different than advertising every other kind of product or service. This course is designed to permit college students to develop and execute a marketing campaign using a variety of new media platforms. Students will learn to combine abilities, methods, and techniques to create a cohesive, dynamic entire throughout platforms. Because an understanding of recent media is essential to a corporation’s overall strategy, this course will deal with those ways and strategies in emerging media. With out my degree, I don’t assume I’d have been capable of make a easy transition out of the hospitality sector and into financial companies. The IMC program allowed me to expand my data and join a company exterior of my prior trade work expertise. It has been nice for my skilled growth to work in advertising for a brand new industry, and I owe that to my Marist … Read more