Just one-fifth of firms are successfully monitoring the return on funding of their content material advertising and marketing strategy, a serious new study has found. P&G reacted to this problem when it shifted all its advert and advertising duties for its Oral B brand to a newly created team at Publicis Groupe that will not work on another manufacturers. As P&G’s world marketing officer explained, We find a lot of our manufacturers are working with a lot of companies who all have their very own creative individuals, their own planners, their very own account people, and it gets to be unmanageable.” Solely time will inform if other advertisers follow P&G’s lead.Suzanne Vranica, Advert Homes Will Need to Be More Nimble: Purchasers are Demanding Extra and Higher Use of Shopper Information, Web,” Wall Street Journal, January 2, 2008, B3; Suzanne Vranica, J&J Joins Critics of Company Construction: Shopper Researchers and Inventive … Read more