I’ve seen so many online advertising campaigns deliberate and run in an isolated manner; without contemplating integrating all advertising and marketing efforts to ensure their marketing campaigns are maximized to their fullest potential. One other key part of a media plan is contemplating reach and frequency. Reach refers to how many people the marketing campaign will likely be in front of over a selected amount of time. Frequency refers to how many instances the patron will probably be uncovered to the ad over the course of the campaign. Ipsos MORI is the second largest survey analysis organisation within the UK. The organisation has a freely accessible archive of opinion polls and public attitude research from 1970 onwards, together with trends on its UK website. Ipsos MORI’s Social Analysis Institute works extensively for UK authorities and public providers, taking a look at public attitudes to key public providers which fashioned a … Read more