Samsonite’s global campaign features real people and experiences which celebrates the love of travel
Samsonite, the world’s largest travel luggage company, is reminding us that Travel is a Gift this holiday season with a beautiful compilation video of real people who through travel provide joy to others. Ultimately, this year has shown us that travel IS a gift and giving travel this holiday is giving the gift of hope for a better 2021.
The brand’s ad campaign video can be seen on Instagram, Facebook and YouTube as well as on the brand’s website through December and into the new year.
“We miss travelling and believe the ‘Travel is a Gift’ video hits at the core of how important it is in our lives, evoking optimism that soon we will be able to travel again to loved ones and new adventures,” said David Oksman, Head of Marketing and Ecommerce at Samsonite.
“We want to provide both nostalgias for past travel but even more, a real sense of hope to people who love to travel that better times and new adventures are ahead. We know that the trend of ‘revenge travel’ is coming in 2021. That people have so much pent-up anticipation for amazing travel experiences and seeing loved ones once they are safe to do so and Samsonite will be here when they’re ready.”
The article Samsonite launches “Travel is a Gift” Holiday campaign appeared first on World Branding Forum.