Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection
Ralph Lauren has unveiled the Team USA Closing Ceremony Parade Uniforms and apparel collection for the 2020 US Olympic and Paralympic Teams. For these Games, Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection.
The Company has developed and invested in ground-breaking innovations in sustainable materials and manufacturing technologies that will debut with this collection and will have global, industry-changing implications.
“Following a year marked by isolation and strife, this summer’s Games are a true testament to the resiliency of the human spirit and the universal power of sport to energise and unite the world,” said David Lauren, Chief Innovation and Branding Officer and Vice Chairman of the Board.
“As we come together to celebrate and compete, we must also embrace our responsibility to protect the planet we all call home. As part of this, we are proud to continue to invest in and scale sustainability innovations — dressing our nation’s best and brightest athletes in timeless clothing that has been consciously created.”
As part of its recently announced Color on Demand platform, Ralph Lauren partnered with Dow to optimise the use of ECOFAST Pure Sustainable Textile Treatment, an advanced pre-treatment solution for more sustainable cotton dyeing that significantly reduces the amount of water, chemicals and energy used compared to traditional dye processes and will be utilised within cotton products in the Team USA apparel collection.
MIRUM is a revolutionary leather alternative material made from renewable resources that include plant-based materials and agricultural by-products and is a solution that is free of synthetic plastics. The MIRUM Olympic Patch was developed in partnership with Natural Fiber Welding, Inc, a leading sustainable material science company that Ralph Lauren recently invested in, that has revolutionised the use and reuse of plant fibres and materials into patented, high-performance materials.
Team USA’s Closing Ceremony Uniform is a fresh and sporty all-American look and includes a graphic white drawstring jacket and striped belt made from Repreve recycled polyester derived from plastic water bottles; a classic white Polo shirt, shoes and mask made from verified US-grown cotton; and a slim white denim pant with a MIRUM back-patch. Each item in the uniform is proudly manufactured in the United States.
The Ralph Lauren 2020 Team USA collection includes bold graphics, stripes, and colour-blocking done in a spirited palette of red, white and blue. Selections from the collection will be available for purchase beginning on April 14th on RalphLauren.com; and in June in select Ralph Lauren retail stores, select US department stores and online at TeamUSAShop.com.
Ralph Lauren is proud to be an Official Outfitter of Team USA since 2008. All revenues from the sales of the Ralph Lauren Team USA collection support Team USA, and the brand is proud to do its part to help ensure the success of US Olympic and Paralympic athletes in this year’s Games and beyond.
The article Ralph Lauren unveils the Team USA Closing Ceremony Parade Uniform appeared first on World Branding Forum.