With Thanksgiving behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time to pull together some powerful marketing ideas for your local business. If you really want to grab some attention, these tips will help.
Adjust Your Target Audience
One thing many retailers forget to consider during the holiday season is the major shift in buyer personas. While your products may be created with a particular target audience in mind, during the holidays, people don’t often shop for themselves. Instead, spouses, moms, dads, siblings, grandparents, and friends do the shopping for their loved ones.
Your marketing must target those who are planning to make the purchase for someone else, and that means you must be ready to change your ad audiences, educate these potential buyers, and provide ample return and refund information.
There are a few key … Read more