With Thanksgiving behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time to pull together some powerful marketing ideas for your local business. If you really want to grab some attention, these tips will help.

Adjust Your Target Audience

One thing many retailers forget to consider during the holiday season is the major shift in buyer personas. While your products may be created with a particular target audience in mind, during the holidays, people don’t often shop for themselves. Instead, spouses, moms, dads, siblings, grandparents, and friends do the shopping for their loved ones.

Your marketing must target those who are planning to make the purchase for someone else, and that means you must be ready to change your ad audiences, educate these potential buyers, and provide ample return and refund information.

There are a few key … Read more

Everyone’s favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia.

Arcadia is a new branch in the Snap-family which will be focusing on creating branded augmented reality content. On top of bringing fresh and exciting new content for all of its every day consumers they will also be offering workshops, insights and trend reports to prospective clients so that they will be able to boots their following and media traffic both through augmented reality and other platforms.

In one of snaps most recent statements it has been promised that the team would be lead by a team of world class experts.

“A place where client ambition meets creative design meets cutting-edge technology, Arcadia’s goal will be to elevate the overall AR ecosystem. It will do so by pushing the limits of what’s possible in the format … Read more

The average Brit moves house 5.5 times over the course of their lifetime. And while moves come with their own stresses related to organising mortgages, arranging surveys, packing and unpacking, there is also an additional type of stress many ignore: high costs. Here’s a look at the costs involved and what you can do to reduce them.


Moving isn’t cheap

According to MoneySuperMarket, Brits spend an average of £748 each time they move house. For those moving the average 5.5 times, that means £4,116 in costs that include buying new furniture (55%), purchasing new household items, such as bedding and kitchen utensils (53%), paying for the post to be re-directed (42%), and changing bill providers (36%). This is 12% more expensive than it was last year when lifetime moving costs averaged £3,417. 

The research also shows that there could be costs to consider when moving house than many … Read more

A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.

In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.

Listen in for some inventive ways to keep pushing the evolution of the customer journey.

Listen Now


  • How to leverage behavior-adapted marketing (BAM) 
  • What a lot of businesses miss when it comes to optimization and conversion mastery
  • How to
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Today I have some target market research resources to help you learn from the competition in your niche.

You can succeed at building your brand online if you know what’s working with your specific audience. Staying up to date with the latest strategies from your competitors can help you effectively reach them better. There are several tools that can help you discover what’s working and what’s not. Would you like to improve your marketing campaigns? Take advantage of these resources, and let me know how these work for you!

1) Effective advertising strategies – WhatRunsWhere

Find out how to create and implement the most effective ads in your industry. WhatRunsWhere allows your business to learn what is working well for other brands. Optimize your own campaigns according to gathered data and charts. Gain insights what’s going on in specific mobile ads and gather valuable traffic source information. Features include powerful … Read more