Affiliate marketing is a great idea. It’s one of the rare marketing strategies that works for practically every single business. 

→ New business? Affiliate marketing can help you get more customers with low overhead.

→ Established business? Affiliate marketing can turn your customer base into salespeople you don’t have to train.

Affiliate marketing is like your favorite travel friend. They’re no fuss, always have a good time (despite jet lag), and are just there for a great time. With affiliate marketing, you’re only paying for the customers that come your way. You don’t have to pay Zuckerberg for clicks or views. 

You just have to pay once you know you’ve made the sale. What other marketing strategy gives you that type of advantage?

The answer is none, and that’s why affiliate marketing is a great idea.

Let’s take a trip with your new affiliate marketing friend toward the … Read more

The toy making giant LEGO said it will invest more than $1bn (£760m) in their new manufacturing project, which will be near the country’s main business hub of Ho Chi Minh City.

This will be the Danish company’s second factory in Asia after it opened a plant in China five years ago. Lego has seen double-digit growth in the region since 2019.

“We are very grateful for the support of the Vietnamese government in helping us achieve our ambition to build our first carbon neutral factory,” LEGO’s chief operations officer Carsten Rasmussen said in a statement.

Construction on the site is due to start next year, with plans to match its energy consumption with solar panels on its roof and on a nearby farm.

Production at the plant is set to begin in 2024 and is expected to create up to 4,000 jobs over the next 15 years.

It is Read more

Salesforce.org Partners with Atlantic Re:think for Custom Film of the Boys and Girls Clubs

“Technology, and access to technology, is the great equalizer,” says Lorraine Orr, the COO of the Boys and Girls Clubs of America (BGCA), in a new film showcasing how Black youth are benefitting from better access to digital platforms.

Salesforce.org partnered with Atlantic Re:think for a film about how the Boys and Girls Clubs are powering tomorrow’s leaders.

The video is a product of the partnership between Salesforce.org and Atlantic Re:think. Salesforce.org is also the technology partner for The Atlantic’s “Inheritance”, a critical reporting project about American history, Black life, and the resilience of memory. The short film, titled “Powering Tomorrow’s Leaders,” shares how the Boys and Girls Clubs movement is connecting local clubs with Salesforce.org technology — and building on its 160-year history in the process.

Serving more than 4.2 million young people nationwide, BGCA … Read more

A number of UK stocks started 2021 well. But somewhere along the way, many have seen their share price rally peter out. So when I came across one that has seen a near consistent increase through the year, I had to update myself on its story. The stock in question is the FTSE 250 sporting goods retailer Frasers (LSE: FRAS). 

The rise and rise of Frasers

The stock’s price crashed, like all others, in last year’s market meltdown. But notably, it started rising from there in fits and starts even before the broad-based stock market rally of November 2020. But come last November, and it really took off. By December of last year, it had reached its pre-pandemic levels and recently, it reached highs not seen since late 2015. Through the year, the the Frasers’ stock has been reaching new five-year highs and yesterday was yet another day when … Read more

Nobody helps people build the life they want and achieve their dreams like the woman Oprah called “the thought leader of the next generation.”

In today’s episode, Marcus Murphy sits down to talk with renowned marketer and business mentor, Marie Forleo. Marie is an entrepreneur, #1 New York Times bestselling author, and host of the award-winning show MarieTV and The Marie Forleo Podcast, with millions of adoring fans worldwide. Marie firmly believes that each person’s uniqueness is what makes them beautiful. “Your heart is the strongest thing you have in your business,” she says. “Don’t ever hide it.”

Listen in to hear Marie’s brilliant (and hilarious) thoughts on building a brand, connecting with your ideal customers, and infusing your marketing with more humanity.

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IN THIS EPISODE YOU’LL LEARN:

  • Why you shouldn’t try to be everywhere and everything to everyone.
  • Why (and how) to repurpose and recycle old
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