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Are you looking to create a referral marketing strategy for your company?
If so, you’re not alone. Few things are more valuable for a business’s reputation than having its customers do their promotion for it. Even better, word-of-mouth marketing doesn’t have to cost anything.
Think about it: most of the marketing strategies you might come up with probably involve some sort of cost to get started. Advertising is an obvious example, but even organic marketing methods often demand a lot of work to set up.
When you encourage customers to refer a friend, you’re literally getting them to do your marketing for you. Even though there is some work involved in setting up an effective referral marketing program, it can still be a cost-effective way of gaining new customers.
However, that assumes your referral strategy ends up working as planned. And for most businesses, simply asking customers … Read more