As expected, Amazon maintained its position as the world’s most valuable brand, increasing its worth by almost a third to $415.9 billion compared to last year, according to a ranking by consultancy Kantar.

The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.8 million consumers around the world, covering over 17,500+ different brands in 51 markets.

How did they do it?

Amazon demonstrated innovation and agility during throughout the pandemic. Thus allowing them to continue growing in worth. Persistent innovation by the brand and an ever-growing client base only assisted, the star of the show being of course, the pandemic. 

For Amazon, the pandemic did nothing but excel the brand. With more people working from home and ordering online, the retailer gained countless new customers. The world relies on this company, I haven’t met a person who doesn’t know about it. Have you?… Read more

As fall approaches, I find myself thinking about everything I have always loved about Dreamforce: new product announcements, customer-focused sessions where we learn from and celebrate our community’s success, and of course, the featured bands are always awesome. And while Dreamforce 2021 will look a little different than in years past, I’m excited to share how we are innovating to bring our community together this year.

With Salesforce+, Dreamforce 2021 is on demand for everyone, from anywhere! The Salesforce+ platform will feature all industries and keynotes, product innovations, and deep dive content. I can’t wait.

The opportunity for customers to experience this content from anywhere in the world got me thinking. What if we could also recreate the Dreamforce magic of connecting with experts, learning new skills, sharing experiences, and coming together as a community?

This is why, for the first time ever, we are hosting the … Read more

After three straight sessions of a weakening FTSE 100 index, I was heartened seeing its recovery in early trading on Friday. But it has weakened once again as I write on Friday afternoon. With no big results or other company news visible to me, it is possible that the latest data on the economy has disappointed investors. 

UK economy slows down, US producer prices rise

In July, growth slowed down to a virtually non-existent 0.1% from June. By comparison, in June it had reported a much higher 1% growth. The UK economy is still 2.1% smaller than its pre-coronavirus level in February 2020. I do think this is a downer, considering that the UK’s ‘freedom day’ actually happened during the month. With a complete easing in lockdown, growth should ideally have been higher. 

Further, news from the other side of the pond may be a cause of concern too. The Read more

Your SEO marketing budget is specific to your business. 

Reading an article telling you to spend $3,000 per month on SEO isn’t the answer you need. You need to know how much *you* should spend on SEO, based on what SEO success looks like for you, how much you can afford right now, and what type of hire fits your business best.

That’s where this article differs from the others online (trying to answer the same question).

We’ll avoid giving you generalized advice and replace it with 3 questions that will tell you how much to spend on SEO marketing.

Because marketing isn’t one-size-fits-all.

How Much You Should Be Spending on SEO Marketing

Question #1: What does an SEO success story look like for you?

SEO success means something different to each company.

→ If you’re making $100,000 a year, SEO success could look like another $20,000 in profits. … Read more

Education-based marketing is a marketing method that involves sharing information and educational resources with prospects while setting the purchasing criteria they should use to favor your offering. Rather than trying to sell your product or service to a prospect who, all too often, is not ready to commit to the purchase at that moment because they are still researching options, education-based marketing is a way to share your expertise to assist buyers in their decision making.

Let’s face it, consumers no longer rely on advertising messages to make buying decisions. Today’s customers are skeptical and want to do their own research or homework to gather all the facts to make their own decision on what product or service to buy. Add to that the fact that they have way more information at their disposal than at any other time in history. The Internet has made it easier than ever to … Read more