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Are you looking to create a referral marketing strategy for your company?

If so, you’re not alone. Few things are more valuable for a business’s reputation than having its customers do their promotion for it. Even better, word-of-mouth marketing doesn’t have to cost anything.

Think about it: most of the marketing strategies you might come up with probably involve some sort of cost to get started. Advertising is an obvious example, but even organic marketing methods often demand a lot of work to set up.

When you encourage customers to refer a friend, you’re literally getting them to do your marketing for you. Even though there is some work involved in setting up an effective referral marketing program, it can still be a cost-effective way of gaining new customers.

However, that assumes your referral strategy ends up working as planned. And for most businesses, simply asking customers … Read more

Ocado has promised the “best ever Christmas” is ahead for its food retail joint venture with Marks & Spencer thanks to booming demand for online grocery delivery.

Customer order numbers each week were up 9% in the 13 weeks to 28 November compared with 2020 thanks to a 22% rise in active customer numbers, according to a trading update.

Ocado has been one of the winners during the coronavirus pandemic, as lockdowns prompted a wave of customers to order groceries online for the first time.

The rise in orders has been accompanied by pressures such as a shortage of workers and capacity constraints as Ocado races to build more warehouses to keep up with demands of consumers. The company said it would spend £50m more than they expected on investments in order to stay ahead.

The pressures meant that retail revenues from Ocado and Marks & Spencer’s retail joint venture Read more

Portrait of a smiling B2B content marketer with arms crossed.

What were our top B2B content marketing articles of the year?

Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it’s also represents a significant part of the reason the need for search technology began in the first place.

We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another challenging year, for a wide-range of major B2B clients. As 2022 draws ever closer, we wanted to take time to share our top content marketing articles of the year — each filled with insights, best practices, research, examples, and a look towards the future.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 19th year this month.

This collection of our top 10 content marketing posts of the … Read more

“There’s nothing about learning and creativity that requires spontaneity. You just need informal interaction time. And you can actually structure that unstructured time.“

That’s organizational psychologist and bestselling author Adam Grant, who studies how people find motivation and meaning in the workplace. Adam has found that the same skills that make us good at thinking and learning can make us worse at rethinking and unlearning — and the ability to do the latter has become much more important in light of the groundbreaking changes to the workplace wrought by the pandemic. invited Adam to speak with a group of higher education CMOs about ways they can update their own opinions and strategies, open people’s minds, and build teams in which people are eager to improve on the status quo rather than enforce it. I was thrilled to moderate that highly engaged discussion, which focused mainly on concerns about how … Read more

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