As expected, Amazon maintained its position as the world’s most valuable brand, increasing its worth by almost a third to $415.9 billion compared to last year, according to a ranking by consultancy Kantar.
The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.8 million consumers around the world, covering over 17,500+ different brands in 51 markets.
How did they do it?
Amazon demonstrated innovation and agility during throughout the pandemic. Thus allowing them to continue growing in worth. Persistent innovation by the brand and an ever-growing client base only assisted, the star of the show being of course, the pandemic.
For Amazon, the pandemic did nothing but excel the brand. With more people working from home and ordering online, the retailer gained countless new customers. The world relies on this company, I haven’t met a person who doesn’t know about it. Have you?… Read more