Nespresso marks Climate Week by playing its part in reforestation efforts, with a pledge to plant a tree every time someone watches its latest ad. The campaign is running now throughout the UK and has seen a great response som far.
‘This Ad Plants Trees’ sees the coffee brand offer an answer to deforestation. Every single view translates into a donation to fund tree planting. There is an expected minimum of 136,217 trees set to be planted as a result of this campaign.
As part of the broader ‘Everyday Acts’ initiative, the green-fingered promotion works hand in hand with Climate Week to showcase the everyday acts consumers can take to protect the planet. In turn, showing that we can indeed make the changes needed to help reduce climate change. Looking after our world is important, planting trees is a great first step.
Delivered in conjunction with adtech company Good-Loop, the … Read more