If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more.

In this post, we’re going to arm you with everything you need to produce great content this month. This includes:

  • A list of May awareness causes, themes, holidays, and observances.
  • Free and easy marketing ideas around these themes, particularly for small and local businesses.
  • Real examples of blog articles, social media posts, events, and promotions
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The Pet Food Express campaign encourages the public to ADOPT – FOSTER – DONATE to give 1,000’s of kittens a break and lessen the strain on local rescues and shelters

Pet Food Express, a trusted rescue and shelter partner, launches a multi-platform awareness campaign dedicated to relieving the state’s influx of kittens and the strain it puts on local rescues and shelters; the campaign’s focus is Adopt – Foster – Donate.

Visit the dedicated Kitten Season landing page at www.petfood.express/kittenseason to get involved with any of the 84 partnering rescues and shelters or to make a donation, 100% of which goes directly to buying supplies for local rescues and shelters.

In 2019, Pet Food Express collected and gifted over US$273k in financial and product donations to local rescues and shelters. The company has set a US$300k goal for 2021.

“We’ve been committed to the health and wellness of animals … Read more

By: Kathy Koh-Gigante, Director of Implementation, Enrollment Rx

Developing a successful CRM strategy takes thoughtful analysis, a clear timeline, and a dedicated team that is hungry for success. The crawl, walk, run strategy helps you build a simple framework to implement Salesforce education technology, or reevaluate your existing CRM strategy.

Things to Consider Before an Implementation

Start by taking a step back and assessing your landscape. Get a clear picture of your resource availability and your team’s knowledge base. Is your team already using Salesforce in some capacity? Are you already working with a partner like Enrollment Rx? Consider how you are currently using your CRM and how you would like it to look in the future.

Identify internal versus external goals. Internal goals involve getting everything into Salesforce, becoming more efficient, and improving your staff’s day-to-day work experience. External goals focus on anything that relates to your target … Read more

If you’re looking to manifest some money into your life, music might help, according to experts. The Body Shop recently looked into our quest to manifest our dreams into reality – and in the process discovered some interesting facts.

A quick Google search shows that in the past year alone, the interest in manifestation methods has grown a massive 15,492%. TikTok and Instagram are leading that revolution, helping people focus on their wellness so they can grow, heal and achieve more.

If you’re also looking to turn your visions into real money and success, here’s how music can help.


How the research worked

The Body Shop spent time looking at over 100,000 songs that appear on different Spotify playlists to find the most commonly featured ones.

Experts looked for songs that focused on ‘girl power’, ‘seize the day’ and other powerful wording. From there, they selected the 20 songs … Read more

Feeling stressed and sad because your pipeline does not have enough quality leads?🤯 Let me be the bearer of good news: you are not alone!🙌

Jumplead states that lead generation is one of the biggest challenges for 61% of marketers. Finding a product-channel fit is a tough task for both enterprises and startups. This is a never-ending task, and no market is fully protected from it – channels that worked perfectly fine yesterday may bring zero leads tomorrow.

Lead Generation Strategies Worth Trying in 2021

While there are tons of lead generation channels and activities the scope of which is only really limited by your creativity, this article covers some evergreen strategies. Scroll down to find the list of tools that will make your lead generation process easier, more straightforward, and accelerate its performance.

Website Optimization and SEO

While SEO is a long game, the leads that you get organically … Read more