Back in April, I said I was so confident about the outlook for the Tesco (LSE: TSCO) share price, I’d be happy to invest £5k in the enterprise.

As it turns out, I was right on the money. Since that article was published, shares in the retailer have added nearly 20%, excluding dividends. Over the past 12 months, the stock’s returned 18%, including dividends. 

And after this performance, I still think the stock has room to run higher as the group enters its next growth stage. 

Tesco share price outlook 

Since 2014, Tesco’s been in recovery mode. The group’s been trying to move on from its accounting scandal, shrink a bloated business, and fight off the discounters, Aldi and Lidl.

It was making significant headway on all of these points until the pandemic struck. The resulting chaos meant that the company had to drop everything and focus on … Read more

Just like the best-selling books on Amazon are not necessarily the best-written books, the most successful digital marketers are not necessarily the best at what they do. 

What they’re the best at is marketing themselves. 

Marketers like Seth Godin, Gary Vaynerchuk, Ryan Deiss, and Neil Patel are seen as exceptional because they practice what they preach. They understand that the thing they’re selling to potential clients, media publications, other marketers, and businesses looking for collaborators is their own personal brand. And they’re up for the challenge of marketing the hell out of it!

So in this article, we’re going to dive into practical steps to landing your first digital marketing client by understanding how to market your own knowledge and skills.

Provide Simple Solutions

Let’s face it, asking “what does a digital marketer do?” is the digital equivalent of “how long is a piece of … Read more

The Wise (LSE: WISE) share price defied gravity between the company’s direct listing in July of this year and mid-September.

Unfortunately, this came to an end at the beginning of October. Shares in the money transfer business have fallen around 10% since the beginning of the month

The factors that seem to have spooked investors appear to be temporary. That’s why I think the stock could end the year on a high note as it prepares for further growth in 2022. 

Wise share price under pressure 

As far as I can see, there are two reasons why the stock has performed so badly recently. First off, at the beginning of the month, the company’s co-founder was fined for deliberately not filing his tax return with HMRC.

Not only was this a PR nightmare, but it also led to speculation that the FCA would move to sanction the company … Read more

It’s hard to stand out on social media.

With nearly 750 million users, LinkedIn is no different. 

But the good news is that there are a few really easy steps you can take to instantly stand out on LinkedIn.

And all of those steps happen on your LinkedIn profile.

In this video below, I break down 5 easy tips to instantly improve your LinkedIn profile.

By the way, hardly anyone is executing on these 5 tips, which means even more opportunities for you.

1. Optimize your headline. 

In my opinion, this is the most important part of your entire profile. Why? Because it’s the first thing people see (aside from your headshot) before they click your actual profile.

So if you don’t make it crystal clear in those first few words what you do, then you won’t entice people to click through to your actual profile. 

This is one of … Read more

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.” Here’s why this research step is growth-critical, product adoption, and how to do it.

Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. It’s not about convincing someone to buy and teeing up the transaction–that is a closed sale. It’s about verifying that your solution addresses the needs and wants of the market and that people in the target market are willing and ready to buy your solution.

Market validation and selling share a common effort: conversations. However, the focus of the conversation and who facilitates it within your organization are generally quite different. … Read more