Welcome to the wind-powered McDonald’s 

ASNF 6 months ago

McDonald’s has opened the firm’s first UK net zero carbon restaurant. The building is powered by wind turbines and solar panels and is located in Market Drayton, Shropshire.

The building’s cladding was made using recycled IT equipment and household goods, while signs were created from used coffee beans. Insulation for the restaurant is provided by sheep wool.

The fast-food company said it would be used as a “blueprint” for other sites and work has started to roll it out.

‘Net zero’ means not adding to the amount of greenhouse gasses in the atmosphere.

McDonald’s new build is the first restaurant in the UK that is due to be verified as net zero emissions for construction using the UK Green Building Council’s (UKGBC’s) net zero carbon buildings framework.

McDonald’s and other fast food firms have previously come under fire for their carbon footprints
IMAGE SOURCE – PA MEDIA

The problems of … Read more

5 Ways Nonprofits Can Help Solve the Climate Crisis

ASNF 6 months ago

In the past, the climate crisis was mainly the concern of environment and conservation organisations. Today, largely thanks to the work of Greenpeace, WWF, and others, it is recognised as the defining challenge of the century.

We all have a responsibility to solve it, and civil society organisations play a critical role. As not all organisations have climate action integrated into their strategy yet, let’s have a look at five key ways the nonprofit sector can help to solve the climate crisis — and concrete examples of intersectional initiatives that are already happening.

The climate crisis is the defining challenge of the century and civil society organisations play a critical role in solving it.

Apply Pressure to Limit Global Warming to 1.5 Degrees

As we know, world leaders didn’t quite get to 1.5 at COP 26, so pressure from both civil society and the private sector will … Read more

Vodafone vs BT shares: which would I buy for 2022?

ASNF 6 months ago

The past five years have been gruesome for holders of two large UK telecoms stocks. Both BT Group (LSE: BT.A) shares and Vodafone Group (LSE: VOD) stock have dived in the past half-decade. Furthermore, BT and Vodafone both took a beating during 2020’s Covid-driven market meltdown. But I see potential for value in these unloved stocks.

BT shares get battered

It’s been mostly heartbreak for owners of BT shares since late 2016. Just before Christmas 2016, the BT share price closed at 370.35p on 23 December. Last Friday, it closed at 167.4p. That’s a collapse of more than half (-55.8%) in five years. But things looked even worse last year. During the depths of the Covid-19 crash, BT shares hit a low of 94.68p, before recovering to end the year at 132.25p. The BT share price hit its 2021 high of 206.7p on 23 June, but then went into a … Read more

5 Tactics to Add to Your 2022 Marketing Strategy

ASNF 6 months ago

Are you curious to see if we mention the metaverse in this article?

The question marketers are asking themselves, as Gucci and Nike create digital products, is if the metaverse needs to be part of their 2022 marketing strategy.

The answer is no. That’s not a permanent no (who knows what Zuckerberg has up his sleeve), but for now—you don’t need to figure out how to create funnels in the metaverse.

There are a few marketing strategies you can focus on before that…

And come back to the metaverse later.

These strategies are designed for the 2022 marketer, the one who wants:

  1. Organic reach (like it’s 2015 again)
  2. Ownership over their data (ahem, iOS 14…)
  3. Spend less, and make more

Here are the 5 tactics these marketers are using in 2022.

#1: Use Twitter for Organic Reach

Organic reach is dead on social media, right? That’s not what Twitter has … Read more

Building a Successful Influencer Marketing Strategy

ASNF 6 months ago

Influencers on social media are a relatively new phenomenon in recent years. From their early days trying to learn more about beginner’s photo editing tutorials, to eventually having millions of followers, these influencers have come a long way. They are bona fide celebrities today and are often as well-known as actors, athletes and musicians. And partnering with an influencer as part of your marketing strategy can ensure your product and service reaches the right audience.

Not only do these influencers set trends and connect with/entertain their audiences, but they can also help businesses grow. If you work directly with a major influencer, it can lead to a lot of reach and exposure for your product or service.

In order to do influencer marketing right, you need a strategy. This article will go over a few helpful tips to help you build up a successful marketing strategy featuring influencers.

What is

… Read more