Over the past decade, organizations like Sierra Club, Greenpeace, and 350.org have made incredible progress on critical sustainability initiatives. However, with global sea levels still rising rapidly, biodiversity declining at an alarming rate, and the world’s most vulnerable populations bearing the brunt of the climate crisis, it is clear that the efforts of dedicated environmental nonprofits alone are not enough.

Nonprofits, education institutions, and corporations alike are recognizing their roles in creating a more sustainable future. By deepening their commitments to sustainability, organizations across sectors have the opportunity to enact more sustainable business practices and set an example for peer organizations.

At Salesforce, our business is guided by stakeholder capitalism, a system in which corporate purpose is based on a fundamental commitment to all stakeholders — customers, employees, partners, communities, the planet, and society — rather than just shareholders. In order to better serve our … Read more

Spring 21 – Access Custom Metadata Type Records using SOQL and without Using SOQL

Custom metadata types enable you to create your own setup objects whose records are metadata rather than data. These are typically used to define application configurations that need to be migrated from one environment to another, or packaged and installed.

Rather than building apps from data records in custom objects or custom settings, you can create custom metadata types and add metadata records, with all the manageability that comes with metadata: package, deploy, and upgrade. Querying custom metadata records doesn’t count against SOQL limits.


Before Spring 21 release we have the option to access Custom Metadata Type Records only Using SOQL likely below:

//Before Spring 21 Release – to access custom metadata type records using SOQL

List<File_Type_Mapping__mdt> soqlFileTypes= [SELECT Id, DeveloperName, MasterLabel, Label, QualifiedApiName FROM File_Type_Mapping__mdt];
System.debug(‘soqlFileTypes ::’+soqlFileTypes);

for(File_Type_Mapping__mdt fileType : soqlFileTypes) {
System.debug(‘fileType DeveloperName

Read more

Were you one of the few who hit the pub as soon as the clocks turned midnight? Or were you in the queue to hit Primark as soon as its doors opened? After months of lockdown, England is reopening for business.

We have all got used to having nowhere to go and nowhere to spend our cash. But as things start to reopen, have we thought about what this means for our finances going forward?

What businesses are reopening?

We’ve reached the next step of the roadmap out of lockdown. Some major parts of the economy are now allowed to reopen, meaning that town centres and high streets will be buzzing once again.

At the time of writing, the following businesses are reopening:

  • Pubs, restaurants and cafés for outdoor table service
  • Outdoor settings like zoos and theme parks
  • Non-essential shops, hairdressers and public buildings
  • Swimming pools and gyms
  • Self-contained
Read more

Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. It is the approach that a brand takes to reach out to its audience, tell its story, engage them, and eventually turn them into paying customers and foster growth and expansion of the brand.

It’s also something that constantly evolves and changes over time. As technological developments emerge, social trends come and go, and economies change, so it’s important for a business to stay agile in its approach to marketing too. To help you get inspired and find ways to bring in a more creative prospect to your marketing strategies, read on for some useful ideas.

Share eBooks and Guides

One of the most powerful and meaningful ways of connecting with your brand’s audience today is by sharing useful information. This can help potential customers see the value you … Read more

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content

Skullcandy Inc., the #1 selling brand in stereo headphones and true wireless earbuds under US$100/£72.31, has announced its all-new Sound Without Boundaries brand campaign.

Born from the broad-ranging social justice movements of 2020, Skullcandy’s year-long campaign illuminates important cultural issues whilst illustrating how music, coupled with Skullcandy’s true wireless technology – which enables people to live free from wires – can inspire everyone to break boundaries.

A roster of 17 multi-dimensional athletes, musicians and visual artists – deemed Boundary Breakers – will serve as the centrepiece of Skullcandy’s Sound Without Boundaries initiative. The personalities, who aren’t just crushing their craft but also using their platforms to inspire others and advocate for change, include:

Kai Jones, 14-year-old freeskier and staunch climate-change activist; Mothica, an Indie pop singer who went viral on Tik … Read more