Are you completely new to affiliate marketing (or maybe you don’t even know what it is)? Not to worry! John Crestani makes over $500,000 per MONTH and he has an extremely simple guide to get you started.

Step 1: Google “Affiliate Networks”

Seems easy enough right? A simple Google search will provide you with endless pages of “The Top 10 Affiliate Network” articles, and you can sign up for them all. As with all things that seem too good to be true, this is not a one step process, and making money through these avenues will require some marketing efforts on your part. 

Step 2: Join an Affiliate Network

Amazon Associates and Clickbank are consistently the best of the best affiliate programs on the market. Clickbank has been around for about 20 years, and has over 4,000 products to sell at any given time. Amazon is an easy example, they … Read more

As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in connected TV advertising. Becoming a champion of CTV will help you win over more client dollars, and it’ll ensure your team is aligned with strategies that reflect CTV’s full potential.

In our recent survey of over 200 agency and brand advertising decision makers we found that advertisers are increasingly willing to pull dollars from online and offline to put toward CTV advertising. In some cases, however, they are not sure how to approach the channel in a way that shows both team members and clients its true potential. We conducted this survey in partnership with ad industry business intelligence firm Advertiser Perceptions to learn about the benefits and opportunities that CTV presents.

Are you ready to champion the CTV channel? Here are 4 reasons why advertisers are finding CTV gives … Read more

Macy’s encourages kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year

This school year, it’s not just students and teachers that are coming back to classrooms — it’s smiles, backpacks, long overdue high fives and even pants that aren’t sweatpants. Framestore Pictures director Anh Vu brings her unique aesthetic to Macy’s once again for its 2021 back to school campaign, encouraging kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year.

Joining forces with creative agency Major Behavior, Macy’s ‘Dust Yourself Off’ acknowledges that everyone could use a bit of polishing off as they reenter their respective classrooms, and harnesses that energy through dynamic colour, camera moves and a nod to social videos.

The transition shots between scenes involved extensive pre-planning, seeing Vu work closely with Framestore’s VFX … Read more

Is fraud a problem in the UK? Unfortunately, the answer is yes. Here’s what you should know about the most common types of fraudulent activity in the UK.

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What are the most common types of fraud in the UK?

Debt management company Lowell carried out some research into the types of fraudulent activity that have affected the largest number of Brits. The results are eye-opening – here are the highlights:

  • Payment card fraud has affected roughly one in five Brits, making it the most common type of fraud in the UK.
  • One in ten Brits has experienced internet banking or text fraud.
  • Mobile banking and cash machine fraud come in third on the list, affecting around one in twenty of us.  

What is payment card fraud, though? Well, it’s basically any fraud affecting your credit card or debit card, including:

  • Phishing, when a scammer ‘fishes’ for your personal
Read more

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer.

Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards.

The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience.

With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management.

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing.

What is growth marketing?

Growth marketing is an approach that looks across the whole scope of … Read more