The ‘Buffett indicator’ signals a stock market crash is coming soon. Here’s how I would prepare for the situation.

What is the ‘Buffett indicator’?

Famous investor Warren Buffett’s favourite indicator US market valuation indicator divides the Wilshire 5000 Index by the US GDP. In other words, it compares the stock market to the country’s economic output. The economy – US and global – is under almost unprecedented pressure right now. At the same time, the US stock market has recovered. 

Wilshire 5000 to GDP Ratio



If you look at the graph, you’ll notice that the indicator is much higher even than it was during the 2000 dotcom bubble. Investors obsessed with Internet commercialisation kept buying loss-making and overvalued companies. The bubble eventually burst.

But before that happened, Buffett, often referred to as the ‘Oracle of Omaha‘, warned his shareholders that a stock market crash was coming.   … Read more

Marketing is like being a well-paid juggler—you’ve got social media in one hand, marketing in another, and somewhere above you is your content strategy.

And that’s just to name a few of the marketing channels you’ve got on your plate. With all of these platforms, it can start to get really hard to keep your copy consistent.

We all know how important copy is—it’s the thing that defines your brand and moves prospects through the Customer Value Journey. But what happens if someone reads your copy on social media, opts-in for your offer, and is met with totally different copy?

Leads won’t be able to get past the “trust factor” that’s essential for them to trust you enough to buy a service or product from your business. Just like any other relationship in our lives, the customer to business relationship requires consistency.

Here are 5 questions to make sure Read more

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American Airlines announced federal approval of a new disinfectant that the airline says it will use on some flights to improve protection against surface transmission of the coronavirus. The product will be integrated into what American calls its Clean Commitment, an effort to keep its planes safe enough to draw back travelers.

But the evolving science on COVID-19 points to ongoing uncertainty about whether it’s safe to fly—and about the airline industry’s broader prospects.

The new approval by the U.S. Environmental Protection Agency is for a product called SurfaceWise2, produced by Dallas-based Allied BioScience. The disinfectant will be applied using electrostatic sprayers, which add an electromagnetic charge to particles of cleaner, making them better adhere to surfaces. Electrostatic disinfectant spraying is already widely used by … Read more

Although the growth of digital media has made life easier in a lot of ways, it has also arisen a bunch of new modern complications. We no longer know what else to do to make our businesses succeed. We are drowned in marketing strategies, sprouting out from left and right, with promising results we never get to see.

It’s overwhelming. Whether you’re an entrepreneur or a marketing executive, social media marketer, digital marketer, or an old school marketer, let’s admit it: what are we doing anymore? Where do we start first? What do we focus on?

We live in the golden age of information and, although it’s as good as it sounds, there’s also a downside to it: we receive this information all at once and it can be confusing and daunting. Working with online marketing with different types of clients and businesses, I can say that, in all this … Read more




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