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The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable entertainment trend

Klarna, the global payments and shopping platform, had recently announced that it is partnering with influencers Micah “Noodles” Mahinay and Kara Chung to create a virtual shopping experience on Animal Crossing, Nintendo’s hit social simulation game.

The limited-time virtual pop-up will feature fashions from Mahinay’s Klarna wish list as recreated for the game by Chung. The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable entertainment trend.

“With the growth of e-commerce, the fashion industry is increasingly leveraging experiential technologies such as virtual events and gamification to reach new audiences and drive business growth,” said David Sykes, Head of US at Klarna. “We’re excited to … Read more

Cameraman filming image.

Why do you even need a content person for influencer marketing?

After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right?

I’ll confess, on my first influencer marketing project, I wasn’t quite sure what I was doing there. Over the last few years, however, I’ve come to understand the role that content marketers can play in shaping influencer content.

It’s the content lead’s job to shape the conversation with the influencer. We have to ask the right questions, and provide a structure and framework to elicit thoughtful, detailed responses.

There are a few extraordinary thought leaders who will dash off a thousand-word, amazingly insightful response to the vaguest prompt. But most folks — even those who write for a living — need more to go on than “What is the Read more

By: Kai Harris, Interim Chief Executive Officer, California Human Development

When COVID-19 struck, many nonprofits scrambled to find ways to continue operations to ensure that they could meet the needs of their clients. At California Human Development (CHD), the initial impact was similar to what other organizations were experiencing, as we quickly shifted to a work-from-home model and adapted to the ‘new normal’ in a way that would allow us to seamlessly serve our clients remotely.

In response to the pandemic, the California Department of Social Services (CDSS) announced updates to the Disaster Relief Assistance for Immigrants (DRAI) project in June. CHD was one of 12 nonprofits selected to help disburse state-funded disaster relief assistance to undocumented adults who are ineligible for other forms of federal disaster relief. We were thrilled to be part of this important initiative, but as the service provider for 24 predominantly rural counties in Northern … Read more

Has the time come to give up on the big UK banks, which are some of the worst performing FTSE 100 stocks of the last 15 years? I’m beginning to think it is. 

I like to buy bombed-out FTSE 100 stocks as much as the next contrarian, but I have to draw the line at these serial flops. Every time I reckoned Barclays (LSE: BARC), HSBC Holdings (LSE: HSBA) and Lloyds Banking Group (LSE: LLOY) were about to bounce back, they let me down again.

All three have been hit hard by the pandemic, and have struggled to recover. Measured over six months, Barclays and HSBC are both down around 40{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}, and Barclays is down 50{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}. They can’t blame all their misfortunes on Covid-19 either.

I’d beware of these FTSE 100 stocks

I’ve been wondering what the world’s greatest investor Warren Buffett would make of the UK banks right … Read more