By: Mark Patterson, CEO, Fíonta

Many nonprofit organizations rely on contact centers to support mission-critical activities like donor outreach, helplines and crisis centers, voter registration, among other important services.

Many technology solutions exist for organizations looking to satisfy their call center needs internally, while outsourcing is an option for organizations that choose to use an outside or external party. Note that we use the terms “contact” and “call” center through this blog post–the major differentiator is that contact centers typically offer omni-channel support through telephone, email, chat, SMS, and potentially other communication methods, while call centers are usually just telephonic.

Salesforce Service Cloud was recently named a leader in customer service by Gartner and offers an excellent option for organizations implementing contact centers. Here are five reasons why…

1. Service Cloud Supports a Wide Variety of Contact Center Needs

Service Cloud is built to support contact centers through omni-channel, self-service … Read more

This does not seem like the right time for income investing. Companies everywhere are reducing or halting their dividend payments. Personally, some of my best income investments have stopped their dividends in the past few months. I dread the results of those that still do pay, waiting for another penny to drop.

It might seem strange then, that I actually think we have an opportunity. In this environment, we may be poised to set ourselves up with even greater income generating stocks. Here’s how…

Troubled times

Firstly, it is worth pointing out that, of course, some UK companies are still paying dividends. But even with this as the case, the current environment seems to mean that these payments are far from certain. At the same time, income investors may be flocking to the few ‘golden geese’ that keep paying, likely inflating the share prices.

These fears and troubles can … Read more

Rising sea levels have begun to decimate coastal forests, leaving white, dead stumps in their wake as salt water damages ecosystems that previously relied on freshwater ecosystems. Scientists call them “ghost forests.” And they’re growing at an alarming pace, say researchers at North Carolina State University.

A study released this week of the state’s Albemarle-Pamlico Peninsula found these ghost forests had spread across 15{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the land between 2001 and 2014, the years the study tracked. The researchers calculated that devastation equated to 130,000 metric tons of carbon that otherwise would have been captured by the forest.

“Many people think about sea level rise as being more of a long-term threat,” said the study’s lead author, Lindsey Smart, a research associate at the North Carolina State University Center for Geospatial Analytics.

But the researchers saw “significant changes” over shorter time periods, not just because of sea levels rising gradually, but … Read more

Be honest, has your business ever tried advertising on Reddit?

The answer is probably no… which is weird because Reddit has 330 to 430 million monthly users, so you’d think more business owners and marketers would utilize Reddit as a legitimate platform for advertising.

The fact of the matter is they don’t. But they really should be.

Reddit is one of the most used social media websites in the world, and it’s more successful than you may think. According to Statista, Reddit even has more monthly users than Twitter, Pinterest, and Snapchat. It may remind some people of the online forum platforms of the 90s and early 2000s, but it’s much more complex than those ever were.

Why Should I Advertise on Reddit?

Other than the fact that Reddit has millions of regular users, it has one very big advantage for marketers…

Reddit is organized into subreddits, which are … Read more

With a pandemic-stricken world, reduced budgets, limited travel, filming restrictions and time being of the essence to get your brand’s message out there, it seems like using stock footage is the only solution. Sometimes it can be creatively limiting and terrible quality, it’s not necessarily a cheap solution and hours of your life can be lost just trying to finding one piece of material that works with your project.

But it doesn’t have to be this way…

Any piece of video content begins with a clear brief and creative idea. And this is particularly important if stock footage is the route you’re attempting to take. Before diving head-first into your creative treatment it’s worth considering the limitations that come with stock as well as its strengths, to avoid forcing a square peg into a round hole when it comes to the execution of your idea.

Let’s imagine you’re creating a … Read more