Voltaren’s campaign brings to light the real cost of pain. It doesn’t just limit movement – It limits human connection and contact

Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy of Movement with a stronger, deeper purpose: movement allows people to connect and that brings us true joy. The launch of the campaign also coincides with the release of the GSK Consumer Healthcare 2020 Global Pain Index (GPI) results.

Now in its fourth edition, the GPI is a unique social study that has been uncovering significant impact pain has on lives globally. Now in its sixth year, the study has listened to more than 47,000 people to date. Its findings highlight the mental and physical health impact that body pain has on the lives of those who experience it.

‘We have studies and insights gathered over the years that tell … Read more

Bonds and shares are often seen as opposites by many investors. This is not exactly true, though. While debt and equity are to a certain extent opposite, as investments they are more like two sides of the same coin. This is why I think its latest bond issues have a lot to tell us about the Rolls-Royce (LSE: RR) share price.

What moves a share price moves a bond yield

So we are all on the same page, a quick explanation about bonds. A bond is simply a securitised loan. Rather than borrowing from a bank, a company (or government) allows people to ‘buy’ its debt – loaning it money – for a guaranteed interest rate (called a yield).

As with a personal loan, a company’s ability to borrow money is subject to a credit score (for bonds, this is a credit rating set by three main ratings agencies). … Read more

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In anticipation of trouble during the final stages of the election, Facebook, Twitter, and YouTube added new labels that warn users about misinformation. In some cases, they also temporarily tightened rules for what users can post.

But when President Trump made a last-minute speech on Thursday, two cable networks aired the briefing in full, letting him spread unsupported claims of voter fraud and election theft.

“I think ultimately it is a little bit of a double standard here,” said Angelo Carusone, president of the left-leaning misinformation watchdog Media Matters. “If [Trump] said that online everyone would be criticizing Facebook and Twitter for carrying it live.” 

ABC, CBS, and NBC cut away during the speech so that their anchors could explain that the President’s … Read more

There’s a funny thing that happens when I see a really, really good ad for a product. I’m talking about the kind of ad that perfectly hits on my problem and gets to the “solution” immediately.

I buy it.

It doesn’t matter what it is, and it only sort of matters how much it costs. If an Instagram ad or a promotional email finds just the right connection to what I’m going through right now, I’m leaping for my wallet and typing in my card info as quickly as my fingers can move.

I like to call this reaction the result of my “lizard brain”: it’s the part of my brain that thinks I’m still fighting for every scrap of food and sees an upcoming presentation as an actual life or death situation. It’s the subconscious thought processes that drive my actions without me realizing it.

This is why, even … Read more

Such a small thing, and it would be no surprise to me to find you shaking your head in wonder. I mean, how can one line of text change everything? This is something I’ve contemplated myself in the past as well, yet it’s true.

Let’s go on a recent journey of mine. For those of you who do not know me yet, I’ve been in business for myself for 23 years. In that time, I’ve built 13 successful companies, and yet, still, one line of text can change everything.

After pivoting myself twice this year, I started building my latest venture – blog and article writing. It’s taken off like a rocket, and already I have six staff working for me. It’s growing exponentially, and I can already see a big future for it.

As with most things you start, it’s trial and error in the beginning, right? Well, this … Read more