The video sharing app TikTok is famous for its short lip sync videos, dance routines and humor. The app’s popularity soared during the pandemic. 

TikTok is now producing it’s first live shopping and entertainment event where consumers can buy products directly on the platform, tapping into the ascending “social shopping”.

“We think it’s a really significant moment. E-commerce is a big opportunity for TikTok and it’s something we’re investing in significantly,” said Rich Waterworth, TikTok General Manager, UK and EU.

Whether it’s sportswear or make up, consumers are increasingly browsing, discovering and buying items on social media platforms like Facebook and Instagram. TikTok, which launched in the UK in 2018, is now aiming to catch up with their competitors by offering this new service.

The pandemic has accelerated this shift. As stores closed during lockdowns, retailers raced to get more of their products online. Social media apps joined in to Read more

If there was ever a moment for a call to action for climate change, it is in the wake of the COP26 conference. The global meeting of leaders, doers, and movement-makers saw new and varied community partnerships and announcements that push traditional boundaries and create cross-sector opportunities for many organizations and communities. We’ve compiled a list of some of the most compelling and promising ideas from across the education, nonprofit, business, and philanthropy sectors.

From the Malala Fund to the University of Maryland to LEGO, the momentum for climate-related change is just beginning — led by insights from children, women and girls, engineers, and investors. We are seeing a changing tide of those who care and are, as a result, getting involved. Now, we wait to see what will happen as emerging ideas turn into action.

If there was ever a moment for a call to action for climate
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The Deliveroo (LSE: ROO) share price has been having a rough time of late. It’s down almost 30% over three months, and has fallen 20% at the start of December alone.

The company listed on the London Stock Exchange via an initial public offering (IPO) back in March. However, the first trading day was one to forget as the shares plunged over 26%. It’s safe to say the share price has been rather volatile ever since.

Has the recent price fall created a buying opportunity for me? Let’s take a look at the potential investment.

The bull case

The first thing I like about Deliveroo is its network of partner restaurants and users on its online food delivery platform. This is operated through its 150,000 riders who deliver the food. Network effects can be a very powerful economic moat for a business as it stops competitors from taking market share. … Read more

What are virtual influencers, why are they so popular, and what do they mean for your business? 

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up. 

Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which major companies have already hired virtual influencers to sell their products
  • The science behind our fascination with these robots
  • The advantages to using virtual influencers rather than human influencers
  • What trend forecasters are
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Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics.

What Are Influencers?

An influencer is someone who has expert knowledge on niche subjects and a strong social media influence. They usually have a large following and actively engage with their audience. This allows them to inspire others on purchasing decisions and help with brand awareness. Since influencers build a reputation for their expertise on certain topics, they can make a fantastic addition to your social media strategy.

According to Backlinko,“4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015.” This number is expected to grow, so it’s important your business puts in the extra effort to make sure your social … Read more