If today’s shoppers don’t see many (or any) reviews on an Amazon product, they might be less inclined to trust it — but what if your product just launched? Here’s how to encourage Amazon sales for your new product, even with few to no reviews.
What’s one way you encourage Amazon users to purchase your new product despite it having few to no online reviews? Why is this effective?
1. Post Testimonials
If you’re lacking social proof from Amazon, you can always pull testimonials from your website and include it in the details about your product. While this tactic might not have the same impact as an Amazon official review, it will encourage customers to look more into your website and product. – John Brackett, Smash Balloon LLC
2. Offer Incentives
You can actually send customers a coupon for a review and give them a discount on your Amazon product in the shipment that you send them. This way they get the product and you get a review. You can also reach out to affiliates who do reviews and offer them your product for free in exchange for a review. – Amine Rahal, IronMonk Solutions
3. Optimize Your Keywords
Optimize the content on your page with the correct keywords. If you have a website on which someone sees no reviews, but it performs well for the keywords, they will have search rank proof of your product. Additionally, be sure that your social media is updated and your content is current. – Matthew Capala, Alphametic
4. Create Product Videos
Creating product videos is a powerful way to showcase exactly how your product looks, feels and what it does. A major put-off for any potential customer is not having enough information. People would be willing to buy even from a product that has no reviews so long as the details are in-depth. So, create videos and be sure to add them to your Amazon product description. – Blair Williams, MemberPress
5. Make Sure Your Copy Is Top-Notch
There will always be people willing to give your product a chance if you’ve taken the time and effort to make great copy. When creating your product description, think about your audience and how your product will help them. Create comprehensive content that specifies product dimensions, features and uses. Also add images and videos together with a risk-free assurance to boost purchases. – Syed Balkhi, WPBeginner
6. Use a Great Product Title and Description
If you’re selling on Amazon, then you already know the benefits of a wide base of customers, exponential growth and credibility. You are competing with hundreds or even thousands of other sellers, so to scale quickly you need to rank higher in the searches. Amazon places high importance on users’ searches, so the keywords you use in your product title and description are good ways to start. – Kelly Richardson, Infobrandz
7. Share High-Quality Images
The product images and videos are crucial for customers to make purchasing decisions. Without clear detail about what they’re buying, they won’t feel confident enough to follow through. Even with zero online reviews, having optimized, high-quality photos and images of your products can be enough for new customers to buy. – Stephanie Wells, Formidable Forms
8. Talk About Past Successful Products
The best way to encourage Amazon users to purchase your new product with no reviews is to tell them about a successful product that you’ve launched before. Just let them know that this is a new launch from the same company. Even without any reviews, people won’t hesitate to buy your product because they already trust the previous products that you have sold. – Thomas Griffin, OptinMonster
9. Ask Those First Customers to Write Reviews
All consumers like reading reviews of products or services. However, a few people will make a purchase without seeing this information. I think reaching out to the customers who make an initial purchase and asking if they would like to leave a review will help you get more traction. You can even incentivize them with special promotions for following through. – John Turner, SeedProd LLC
10. Be Extremely Descriptive
People buy what they can see. Be very descriptive when creating content for your product. What you lack in product reviews on the platform, you can make up in pictures, videos and very descriptive product copy. Take professional pictures and make videos with your product, bringing value to people very similar to your target market. – Samuel Thimothy, OneIMS
11. Work With Microinfluencers
Give your product away for free, especially to smaller microinfluencers. Ask for honest reviews and promise to publish these even if they are negative (given they aren’t vulgar). Commit to this promise. – Joey Bertschler, Content Marketer
