New Balance announces multi-year sponsorship deal with FC Tokyo

The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent New Balance and FC Tokyo have announced, that the J-1 League side is to sign with the global sports brand for the start of the 2021 season, on a multi-year […]

The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent

New Balance and FC Tokyo have announced, that the J-1 League side is to sign with the global sports brand for the start of the 2021 season, on a multi-year sponsorship deal.

New Balance will work alongside the capital city Tokyo based team to deliver world-class designs, including a bespoke offering for all technical kits and training apparel, as well as limited edition retail product.

We Got Now represents the next leg on the brand’s Fearlessly Independent journey and aligns to what both groups want to do together. The sponsorship boosts New Balance’s presence in J League, one of Asia’s top leagues – fulfilling part of its growth plans for football across the continent and further helping the brand become one of the top 3 global athletic brands.

Established in 1935, FC Tokyo has a compelling 85-year history – winning three Japanese domestic cup trophies.

General Manager of New Balance Football, Kenny McCallum said:

“New Balance is thrilled to announce our sponsorship of FC Tokyo. The Club has a fantastic story to tell and we’re excited to be a vital part of that. FC Tokyo is the number one team in an iconic city and one of the most promising sides in Asia. We’re looking forward to creating a range of innovative and high-performance on pitch products that will capture the true spirit of the team and its supporters.”

The President of Tokyo Football Club, Naoki Ogane said:

“We are delighted to have signed a new Official Supplier Agreement with New Balance. With Covid-19 still influencing the 2021 season, we are thankful to have the generous support of New Balance as we approach a difficult year for the J League and for FC Tokyo. I look forward to working with our fans and supporters to create a new Tokyo, wearing the New Balance brand, which continues to evolve with uniqueness in the areas of fashion and lifestyle as well as sports.”

As part of the deal, FC Tokyo product will be sold through New Balance retail stores.

The article New Balance announces multi-year sponsorship deal with FC Tokyo appeared first on World Branding Forum.

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