Nathan’s Famous and Andy Cohen showcases how the brand can help bring people together and foster genuine moments of connection
Earlier this year, Nathan’s Famous, the iconic New York-based hot dog brand, teamed up with another pop-culture icon from the Big Apple, Andy Cohen, to star in the Get Along Famously Stranger Stand campaign – a series of dynamic short videos showcasing how the one and only taste of Nathan’s Famous 100% Beef Franks can help bring people together and foster genuine moments of connection.
Throughout the eight episodes, Cohen, a TV host known for interacting with famous faces and settling heated debates on his reunion shows, can be seen taking to the streets of a residential neighborhood to set up a Nathan’s Famous hot dog stand.
Along the way, he encounters strangers passing by – cliquey high schoolers, bickering siblings, a very friendly pack of dachshunds and more – who are having trouble seeing eye-to-eye and finding common ground. But Andy, using delicious Nathan’s Famous Franks and his expert connection skills, helps them reach a mutual understanding and eventually ‘get along famously.’
“At Nathan’s, we strive to provide a unique taste experience with our original 105-year-old recipe that can bring together individuals from all walks of life, no matter what age, where they live, or who they are, and turn strangers into friends,” said Bethany Gurecki, brand manager for Nathan’s Famous.
“There’s no denying that Andy Cohen also knows a thing or two about bringing people together – including feuding A-listers – which is why he was the perfect fit for our Get Along Famously Stranger Stand video campaign.”
Cohen recently posted one of his favourite episodes on Instagram, Episode 3: Capitalistic Beef. In the endearing clip, Cohen manages to ‘get along famously’ with the kids who strategically set up a lemonade stand next door.
The entire collection of videos can be found on Nathan’s Famous’ YouTube channel.
The article Nathan’s Famous partners Andy Cohen in new video campaign appeared first on World Branding Forum.
