I am Batman!
Okay, not really, but May 1st is Batman Day. While not an official May holiday, Batman Day is just one of many fun and zany reasons to celebrate this month. With holidays like Intergalactic Star Wars Day (May the 4th be with you!), Eat What You Want Day (May 11th), and Frog Jumping Day (May 13th) there’s no reason to feel jumpy about your marketing this month.
Seriously. May has a plethora of occasions to share with your customers — from public holidays like International Workers’ Day (May 1st) and VE Day (May 8th) to “weird” holidays like National Cellophane Tape Day (the 27th). Yep! That’s a thing. According to holidayscalendar.com, there are no less than 20 holidays to celebrate on the first of May alone!
Need a reason to market to your customers this month? Just let me count the holidays!
May holidays — 2021
- May 4th — Besides being Star Wars Day, for all the weather geeks out there who may not appreciate Star Wars Day (gah!), May 4th is also National Weather Observers Day. It’s a good time to point out the seasonal changes that are happening and suggest some new clothes, skincare products, or sunglasses and if none of that fits your business, think about what you can offer your customers to help them make the transfer from winter to summer. If nothing else, encourage your fans to step outside and observe the weather for a bit.
- May 8th — Mother’s Day. This year, think outside the box with images of newborns of all kinds of animals for Instagram, thanking your grandmother on Facebook, or Tweeting a shoutout to your mom. Besides being Mother’s Day, the 8th is also National Coconut Cream Pie Day, National Train Day, and National Archery Day. And, while Mother’s Day is the highlight of the day, no one says you can’t celebrate something else as well — or even instead.
- May 20th — Endangered Species Day. This year, take a cue from the U.S. Fish & Wildlife Services with their youth art contest, only put your own twist on it. Think about holding a contest on Facebook to see how many endangered species your followers can name, or a photo search on Instagram.
- May 25th – Geek Pride Day. Despite what you may be thinking by now, this day is not just for Star Wars fans. It’s also for all the geeks and nerds out there who love everything from modern technology and memorizing pi to science fiction stories and number two pencils. Get your customers thinking by sharing some interesting, or random, scientific or technological facts.
Besides daily holidays, there are plenty of weekly and month-long holidays to take note of, including a couple of my favorites: Reading is Fun Week (the second full week of May) and National Wildflower Week (May 3rd-9th).
Of course, that gives me several ideas for marketing campaigns centered around National Wildflower Week:
- Post an image of a wildflower each day of the week on your Instagram account and challenge your followers to do the same.
- Give a packet of wildflower seeds as a gift-with-purchase to your customers.
- Do a matching fundraiser to raise money for your local botanical garden, arboretum, or other plant-related organization.
Being a fan of both blueberries and cheesecake, my husband’s favorite day in May is National Blueberry Cheesecake Day (26th) but my favorite is Mother’s Day. I don’t have children myself, and I appreciate all that my own mother did for me, but Mother’s Day, for me, is more than taking time to appreciate your mother.
Mother’s Day is a time to appreciate all kinds of mothers — from birth mothers to foster mothers, from godmothers to grandmothers, and even mothers whose only children are covered in fur and walk on paws (or fly, or swim…). To me, Mother’s Day is a celebration of unconditional love, incredible strength and fortitude, and seemingly endless patience. But, it’s also about birth — the transition from dark to light, from winter to summer. It’s about bringing forth new life.
Which, I think, is what the month of May is.
We’ve finally come through winter and it’s time to celebrate life! As a matter of fact, the month of May is National Creative Beginnings Month. So, don’t forget to be creative in your marketing this month.
When you reach out to your email subscribers or post on your social media platforms this month, think about spring in all its glory — newborn babies of all species, spring flowers in full bloom, and warmer days ahead.
And, until next time…
May the fourth be with you!
For some more holidays and ideas on what you can do to share them with your customers, download the graphic below. Or, get to work planning out the rest of your year with our full Online Marketing Calendar, complete with a free template and a full list of holidays you can use to plan a successful year.