Mars Petcare and the Pedigree Foundation partners with Kyle Busch

Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming up with two-time NASCAR Cup Series Champion Kyle Busch to raise awareness for pet adoption and support their ambition of ending pet homelessness. On Sunday, […]

Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness

Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming up with two-time NASCAR Cup Series Champion Kyle Busch to raise awareness for pet adoption and support their ambition of ending pet homelessness.

On Sunday, 20 June, when the NASCAR Cup Series returns to Nashville for the first time in 10 years, Busch will take to the track with a new paint scheme adorning his No.18 Toyota Camry, featuring adoptable dogs, along with the Pedigree brand and Pedigree Foundation logos.

As part of the collaboration, Mars Petcare’s BETTER CITIES FOR PETS Programme and Pedigree Foundation will host adoption events in Nashville and Charlotte during the race weekend and cover all adoption fees at participating shelters for any pets that find loving homes from 18-20 June.

To drive awareness for the events, Kyle Busch will visit the Humane Society of Charlotte to meet some adoptable pets before heading to Nashville for the NASCAR Cup Series race. Busch will also raise awareness for the need for pet adoptions by “hosting” life-size cutouts of adoptable dogs from local shelter partners on top of his pit box, acting as his honorary pit crew during Sunday’s race.

“I’m a huge dog lover, so having Pedigree Foundation choose to feature shelter pets that are in need of homes on our No.18 Camry this weekend is really cool,” said Kyle Busch. “This week I’ll be meeting some of the dogs firsthand in Charlotte and have some special friends up on our pit box too. With the BETTER CITIES FOR PETS Programme and Pedigree Foundation covering adoption fees in Charlotte and Nashville this weekend, our hope is that these pets are welcomed into the loving homes they deserve.”

Participating shelters include Williamson County Animal Center and Nashville Humane Association in Nashville and the Humane Society of Charlotte in Charlotte, home of NASCAR HQ. Courtesy of Mars Petcare and Pedigree Foundation, each adopter will receive a starter kit for their new furry family member that includes food from Pedigree, CESAR and IAMS brands, treats from DENTASTIX and TEMPTATIONS brands, as well as coupons and swag from BANFIELD Pet Hospital, VCA Animal Hospitals, WISDOM PANEL test kits, PEDIGREE Foundation and the BETTER CITIES FOR PETS Programme.

“We’re delighted to be working alongside NASCAR, Joe Gibbs Racing and Kyle Busch who support our goal of ending pet homelessness,” said Kimberly Spina, President of Pedigree Foundation. “To celebrate the return of the NASCAR Cup Series to Nashville, we’re thrilled to host adoption events with partner shelters in our hometown of Nashville and NASCAR’s hometown of Charlotte, in an effort to make a real difference in both communities and give more pets the chance at loving homes.”

The article Mars Petcare and the Pedigree Foundation partners with Kyle Busch appeared first on World Branding Forum.

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