Kinder Joy celebrates family traditions in latest ad campaign

Kinder Joy’s new television commercial, “Doorway to Memories”, showcases how special moments create powerful family memories Kinder Joy, a global confectionery brand and uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share. […]

Kinder Joy’s new television commercial, “Doorway to Memories”, showcases how special moments create powerful family memories

Kinder Joy, a global confectionery brand and uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share.

The global confectionery brand’s 30-second spot, titled “Doorways to Memories,” commemorates the quintessential family tradition of marking a child’s height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.

“For generations, Kinder Joy has helped turn little moments into magical memories,” said Felipe Riera Michelotti, Vice President of Marketing, Kinder, North America. “These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children.”

The confectionery brand’s new ad campaign also includes a 15-second spot, as well as a lengthier 45-second spot on Youtube which can also be found on Kinder Joy’s website. The holiday ads are also live on all digital and social platforms across Facebook, Instagram and Youtube. All ad spots were created, concepted and edited by creative agency Publicis, with Mindshare on media and Golin managing public relations and social media.

The global confectionery brand, Kinder Joy, is also making a sweet mark with a wide range of surprise toys developed especially for the holiday season which also includes Kinder Joy eggs and holiday multipacks.

The article Kinder Joy celebrates family traditions in latest ad campaign appeared first on World Branding Forum.

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