John Lewis to fund sustainable cashmere programme in Mongolia

John Lewis supports the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China The John Lewis Partnership has announced plans to fund a three-year programme run by the Sustainable Fibre Alliance (SFA), to support the expansion of the SFA’s new Cashmere Standard from […]

John Lewis supports the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China

The John Lewis Partnership has announced plans to fund a three-year programme run by the Sustainable Fibre Alliance (SFA), to support the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China.

Climate change and increased global demand for cashmere are putting pressure on the fragile ecosystems the cashmere industry relies upon. In response to this, a global standard has been developed by the SFA to promote best practice in land management, animal welfare, fibre processing and supply chain transparency; ensuring the long-term viability of the cashmere sector.

John Lewis is funding the training of 420 herders in Inner Mongolia, on the global standard. Training will be provided by a leading animal welfare NGO, the International Cooperation Committee of Animal Welfare(ICCAW), together with experts from a local agricultural university.

Once the herders have completed their training, they will carry out self-assessments against the requirements of the Standard and undergo independent farm inspections before being given SFA accreditation.

In the first year, the programme will focus on animal welfare, and then it will be expanded to cover the protection of biodiversity and how to secure herder livelihoods in the long term.

Marija Rompani, Partner & Director of Ethics and Sustainability for the John Lewis Partnership said: “It’s very important to us and our customers that all of the raw materials in our products are sourced in a way that’s good for the animals, land and people involved in their production. We have committed to ensuring all key raw materials in our own-brand products will be from sustainable or recycled sources by 2025.

“We’re very proud to be a pioneer member of the Sustainable Fibre Alliance (SFA) and to play a part in developing their global standard for sustainable cashmere production. This work will protect the welfare of the goats, the land and the livelihoods of thousands of families who are dependent upon the production of cashmere fibres.”

Una Jones, CEO and Founder of the SFA added: “We are delighted to have the support of John Lewis, a respected brand, and their suppliers. Together with our other pioneering partners, we are confident we can lead the way in developing the cashmere industry to achieve consistently high standards and protect the livelihoods of those dependent upon it.”

The article John Lewis to fund sustainable cashmere programme in Mongolia appeared first on World Branding Forum.

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