This new digital video series from CPB for Hotels.com, shot in the style of a 90s after school special, features Captain Obvious covering important topics like sleeping around and finding the right partner.
The four spot campaign directed by Jake Szymanski of Gifted Youth — known for his work with Funny or Die and SNL Digital Shorts — shows how you can practice safe booking thanks to Hotels.com’s free cancellation that gives you the “protection” you need, and the ability to explore “places you’ve never gone before” with the variety of accommodation types offered. The spots will begin running on Snapchat, Spotify, Vevo and Vox starting today.
CPB went full 90s on this campaign, making sure the wardrobe and makeup were period correct. Captain’s outfit features his signature color palette and regalia in the form of a nylon windbreaker with sweet 90s kicks. And since revealing in last year’s Future Captain spot that he becomes bald in the future, they thought it worth exploring the hair journey he was on in the 90s.
The post Hotels.com’s Captain Obvious Talks Protection in After School Special-Like Series – Via CPB appeared first on The Denver Egotist.