Hershey’s brand to celebrate SHE with change to its iconic chocolate bar

To honour all the women and girls out there, Hershey’s developed a small batch of ‘Celebrate HerSHEy’s’ bars, highlighting the ‘SHE’ at the centre of its iconic Hershey’s milk chocolate bars There is no Hershey’s without ‘SHE’. To honour all the women and girls out there, the chocolate brand developed […]

To honour all the women and girls out there, Hershey’s developed a small batch of ‘Celebrate HerSHEy’s’ bars, highlighting the ‘SHE’ at the centre of its iconic Hershey’s milk chocolate bars

There is no Hershey’s without ‘SHE’. To honour all the women and girls out there, the chocolate brand developed a small batch of ‘Celebrate HerSHEy’s’ bars, highlighting the ‘SHE’ at the centre of the iconic Hershey’s milk chocolate bars for the first time in the United States.

On 8 March, International Women’s Day, the first 1,000 visitors to each of the the brand’s Chocolate World locations will receive this limited-edition ‘Celebrate HerSHEy’s’ bar to celebrate a woman in their life.

“Thousands of people walk through our doors at Hershey’s Chocolate World every day and create lifelong memories. We couldn’t think of a better place to put a smile on a face through the simple gesture of ‘Celebrating SHE’ and honouring all the women in our lives by giving out these limited-edition chocolate bars,” said Suzanne Jones, Vice President, The Hershey Experience.

To keep the celebration going, the brand also created a short inspirational film featuring women whose achievements have impacted and inspired the world, including the likes of Gloria Steinem, Gilda Radner and Katherine Johnson.

The brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman you are celebrating on social media and use the hashtag #CelebrateSHE. We’ll share some of these stories on the brand’s social channels throughout the entire month of March – Women’s History Month.

“We want to encourage everyone to share some extra goodness and take a moment to celebrate the ‘SHEs’; the women and girls who have inspired us, motivated us and have made a positive change in our lives,” said Veronica Villasenor, Vice President, Chocolate, The Hershey Company.

The article Hershey’s brand to celebrate SHE with change to its iconic chocolate bar appeared first on World Branding Forum.

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