Heineken Lanka begins local brewing of its flagship beer brand

This move signifies the importance of the Sri Lankan market to the Dutch international brewer, Heineken, and comes at a time when the country needs it the most Heineken Lanka has announced the commencement of local brewing operations of its flagship beer brand – Heineken in Sri Lanka. With this, […]

This move signifies the importance of the Sri Lankan market to the Dutch international brewer, Heineken, and comes at a time when the country needs it the most

Heineken Lanka has announced the commencement of local brewing operations of its flagship beer brand – Heineken in Sri Lanka. With this, Sri Lanka joins an elite group of 60 countries that have the license and approvals from its global parent for local manufacturing operations. This move signifies the importance of the Sri Lankan market to the Dutch international brewer and comes at a time when the country needs it the most.

Marking its largest investment into the country to date, the brand will ensure that all locally manufactured beer is produced on par with international standards under the guidance of a Heineken appointed Brewing Expert. Made with 100% Pure Malt, Heineken is all about great social connections & enjoyment of life.

“This move to manufacturing Heineken locally is in line with the Sri Lankan government’s vision to reduce imports, thus saving on much needed foreign exchange and to offer to discern Sri Lankan consumers’ access to premium, world-class brews at significantly more cost-effective prices,” said Maud Mijboom Van-Wel, Managing Director of Heineken Lankan Limited.

“Furthermore, this will also bring about greater consumer choice in the market. We believe Sri Lanka has the potential to be a key player for Heineken in the Asia Pacific region and look forward to seeing its success along with equitable market conditions.

Heineken is the world’s most international brewer and is the leading developer and marketer of premium beer and cider brands across the globe. Led by the brand, the Group boasts a portfolio of over 300 brands, a global presence in more than 190 countries and is committed to further increasing its exposure in emerging markets.

The article Heineken Lanka begins local brewing of its flagship beer brand appeared first on World Branding Forum.

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