The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their best
Gatorade has announced the launch of the Gx Sweat Patch, a first-to-market wearable, and the Gx App that, for the first time, gives athlete’s everywhere access to Gatorade Sports Science Institute’s 35-years of research and insights.
The expansion of the sports-fuel company’s Gx system, which also includes the previously launched Gx bottle and pods, is a manifestation of the company’s commitment to science-backed innovation and personalised nutrition strategies and is also the first time Gatorade will provide athletes with intelligence, not just products.
Both the Gx Sweat Patch and the Gx App will bring some of the advanced science and services Gatorade provides for professional and collegiate athletes to all athletes who are looking to better understand their body in pursuit of performance goals.
The Gx Sweat Patch is a one-time use, first-to-market wearable that uses lab-based sweat testing protocol to determine athletes’ unique sweat profile to help inform personalised hydration strategies. Hydration and sweat are key to athletic performance, and the sports fuel company is providing the knowledge needed to better understand personal needs to stay appropriately hydrated before, during and after exercise.
To use, the patch should be placed on the left inner arm during a single workout, and the patch will fill up as the athlete exercises. Once the workout is complete, the sweat patch can be scanned in the Gx App to reveal the athlete’s unique sweat profile.
The Gx App combines aggregated data from health and fitness apps with 35-years of research by the Gatorade Sports Science Institute to create actionable recommendations that help athletes meet their training goals and perform their best.
The app seamlessly integrates with Garmin Connect, Strava and Apple Health to share exercise data, and provides insights on training load, recovery and nutrition using a curated number scale, the Gx Score, to outline how well the user is tracking towards their individual activity goals each week based on established benchmarks.
When used in combination with the Gx Sweat Patch, the Gx App can provide specific recommendations on hydration to ensure proper fueling before, during and after exercise.
The Gx Sweat Patch and Gx App are part of Gatorade’s Gx platform, which also includes the previously launched Gx Bottles and Pods. The Gx Bottle is a squeeze bottle with a flip-cap specifically designed to puncture the accompany pods that feature different concentrations of electrolytes and carbohydrates to optimise personal hydration and fueling strategies.
The article Gatorade announces the first-to-market sweat patch and app appeared first on World Branding Forum.