TEDx Sydney 2020 assembled a global cast of contributors to create its title sequence, including our own development, design and animation agency Spillt. Each studio contributed their own unique vision of reality, with the resulting diversity of concept and style supporting reality’s elastic nature. Seen together, this suite of idents combines to illustrate the complexity of the real more completely than any could achieve alone.
Here’s more on the thought behind the theme and execution:
When what’s “real” is debated every day — from politics, to climate change, economics, even the nature of the universe – how can we shape, challenge or change our reality… and understand who we are within it?
On a more down-to-earth level, how can we sum up the TEDx Sydney 2020 theme of REAL, with so many permutations and interpretations conjured by the word?
In the past, TEDx title sequences have aimed to provoke thought by holding a mirror to the state of society: reflection as catalyst for change. For TEDx2020, we returned to the spirit of playfulness. Instead of the serious, the sincere.
Instead of a mirror, a dream.
Here’s the full sequence of titles:
Here’s Spillt’s contribution — in collaboration with sound and music design company Sono Sanctus:
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