Coffee Bean & Tea Leaf company welcomes Sanjiv Razdan to the team

The Coffee Bean & Tea Leaf company names Sanjiv Razdan President of its Americas and India markets The Coffee Bean & Tea Leaf company, one of the world’s leading roasters and retailers of specialty coffee and tea, announced that food service industry veteran Sanjiv Razdan has joined the company as […]

The Coffee Bean & Tea Leaf company names Sanjiv Razdan President of its Americas and India markets

The Coffee Bean & Tea Leaf company, one of the world’s leading roasters and retailers of specialty coffee and tea, announced that food service industry veteran Sanjiv Razdan has joined the company as its new President of its Americas and India markets.

Razdan brings 30 years of chain-restaurant industry experience across the US and international markets from brands such as Sweetgreen, Yum Brands and Dine Brands. He joins The Coffee Bean & Tea Leaf chain during a critical growth period for the company and will be responsible for the brand’s high potential markets including the US and India.

Razdan will focus on growing the brand beyond California, expanding the brands omni channel presence, and will help reposition the brand to leverage its superior taste and the company’s rich authentic SoCal heritage and expertise around tea and coffee.

“The Coffee Bean & Tea Leaf brand is globally iconic and its mission of helping people find their perfect flavor has enormous untapped potential,” said Razdan. “I’m excited to join this great brand and work closely with the new ownership as we scale and continue to introduce the brand to new markets, and in the process help advance Jollibee Foods Corp’s goal of becoming one of the top five restaurant groups in the world.”

Prior to joining The Coffee Bean & Tea Leaf company, Razdan held several functional head and general management roles within Yum Brands before serving as COO of Applebee’s during its turnaround. Most recently he was COO at Sweetgreen where he led the rapid scaling and omni-channel transformation of the brand.

Over the past year, the company has experienced significant growth across its grocery and ecommerce business, which has grown over 50 percent, has tripled online purchases of gift cards, outperforming YoY growth recorded in 2019 and has reentered the NY market with a location in Brooklyn with plans to open a number of stores across the New York metropolitan area. The brand will look next to Texas as an area of growth in the US.

A passion for coffee and tea since 1963, The Coffee Bean & Tea Leaf brand, was founded in Los Angeles with the founder’s ambition to introduce the world’s finest roast and ground coffees to coffee lovers and help each customer find their perfect flavor.

The article Coffee Bean & Tea Leaf company welcomes Sanjiv Razdan to the team appeared first on World Branding Forum.

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