By: Catherine Moore, Digital Transformation Practice Lead at Heller Consulting
Today’s higher education leaders are taking a strategic look at how they interact with supporters. They’re thinking beyond individual online interactions, and creating plans to deepen connections with their constituents and transform their advancement strategies in today’s digital world.
The idea of this type of digital transformation could seem lofty and intimidating. It might sound nice, but maybe it’s something you just don’t think you have the expertise to tackle. The truth is, digital transformation doesn’t happen all at once. By leveraging the power of Education Cloud for marketing and engagement, your advancement team can get started with digital transformation with these four steps.
1. Rethink How You Thank Your Donors and Volunteers
Take generic thank you … Read more