Today, Salesforce.org is excited to announce the release of the Salesforce.org Community Impact Report 2021. Our fourth annual report shows how our customers are using the resources Salesforce.org provides to create and increase their social impact. Given the incredible hardships and changes our communities have endured the past 20 months, the ability to offer more targeted guidance and support to help our customers to fulfill their missions has never been greater. Having data and evidence enables us to better target resources that can deliver the greatest impact.

What’s New For 2021?

Something new for this year is the format of the report, which has been built as a Tableau dashboard. The report can now be more easily accessed from anywhere. In addition to the new format, this is the second year that we’ve used our Customer Outcomes Survey to gather data. This survey allows us to look at … Read more

By: Jacob Bindman, Co-founder & Chief Program Officer at SF New Deal; Jenais Zarlin, Founding Member & Chief Operating Officer at SF New Deal

SF New Deal began with a vision of San Francisco as a world class city that provides an abundance of support, opportunity, dignity, respect, and appreciation for small businesses and neighbors in need. Although much of our work over the past year and a half has focused on providing immediate support to communities acutely impacted by the pandemic, we’re on a mission to build a thriving San Francisco in the months and years ahead.
SF New Deal launched in March 2020 as a rapid response to the COVID pandemic in San Francisco. We arrived and scaled with urgency, recognizing the impact that the first shelter order would have on small businesses and under-resourced residents.

Our first program used private funds to pay restaurants to make meals … Read more

In the past two years, we’ve seen the pandemic turn our lives upside down, the calls for social justice grow more urgent, our political system nearly crumble, and employee attrition reach unprecedented levels. People are overwhelmed, feeling lost, and rethinking their life choices. All of this has led to business leaders’ realization that they needed to do something — fast. They started asking what they could do that would engage employees, improve their own diversity, equity, and inclusion (DEI) policies, and improve their employees’ mental health and wellbeing.

The collaborative report looks at how employee resource groups can improve employee engagement, DEI, and attrition.

Employee Resource Groups

At the intersection of all these goals are employee resource groups (ERGs). ERGs, also often called affinity groups or business communities, provide ways for employees to connect with one another, bring up difficult topics — led by people with personal experience — and … Read more

Back in 2012, the founders of Giving Tuesday couldn’t have imagined just how impactful their initiative would be. Now, less than 10 years later, Giving Tuesday has grown into a global movement that has raised over $2 billion.

The annual day of giving has been especially critical over the last two years, with donations to nonprofits having increased during the pandemic. In 2020, individual giving in the U.S. remained high, particularly for end-of-year giving, which was higher than past years. Even through such a challenging time, a third of nonprofits report exceeding their fundraising goals in 2021 and 87% of respondents that invested in technology reported it as impactful.

With over 56,000 nonprofits in our community, we’ve seen how access to technology enabled organizations to adapt during the pandemic and reimagine their relationships with volunteers and donors. But while technology is an important tool to accelerate impact, nothing is … Read more

Alvin Toffler said, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” At Salesforce.org, we believe that every student should be given the support and access they need to get the jobs they want, but they should also be empowered to become lifelong learners, develop new skills over time, and achieve their life purpose.

One of the key findings of the second edition of the Connected Student Report, was that student career pathways are top of mind. Students are increasingly looking toward higher education institutions to prepare them for careers, yet 31% of students report not getting good value from their institution, citing a lack of job and career prospects as a top reason. In addition, 57% of students say their institution does a fair or worse job of preparing them for job … Read more