We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the world as part of a broader survey of 8,200 marketers, including corporations and nonprofit organizations.

People have shifted online in record numbers throughout the pandemic, which has resulted in digital overload and fatigue for many of us. And while technology and channels keep expanding, regulations typically constrict marketers. Meanwhile, the nonprofit sector is overcoming challenges faced by increasing disasters and community needs, combined with new opportunities for tapping into people’s passion to create change.

It’s clear that the pandemic altered many aspects of how nonprofits operate. Brian Tumpowsky, head of digital technology at UNICEF USA, discussed these changes in a recent interview. “We realized that people were going to be connecting with us virtually more and Read more

Have you listened to Force Multiplier yet? The new podcast series, a collaboration between Salesforce.org and iHeartMedia, highlights the exponential impact that businesses, educational institutions, and nonprofit organizations can have on the world by working together. Each episode features insights and in-depth interviews with leaders from across the nonprofit, for-profit, and education sectors. The new series, which is hosted by best-selling author Baratunde Thurston, just wrapped up its first season with much fanfare — Force Multiplier ranks in the top 5% globally for the most popular podcasts.

If you haven’t listened to all six episodes yet, you can find the series available at Salesforce.org and on all major streaming platforms. For more, read a deep dive into each of the six episode focuses: nutrition insecurity, health equity, workforce development, homelessness, mental health, and climate action.

1. How Can We Address Hidden Hunger in Our Communities? It’s not just a … Read more

For over three decades, Autism Plus has challenged the status quo by championing neurodiverse individuals and their rights. Passionate in its belief that people with additional needs shouldn’t have to compromise their hopes and aspirations, the organisation strives to take a whole-person approach to beneficiaries, supporting every aspect of their lives.

Established in Yorkshire in 1986 by a group of parents concerned about what the future might hold for their children, Autism Plus has since grown into one of the region’s leading nonprofits for young people with autism, learning disabilities, and other neurodiverse conditions. Recognising that over 70% of adults with autism have additional health conditions, the organisation addresses a wide range of beneficiary needs.

Now with some 450 staff and a turnover of more than £14 million, its mission is more important than ever as it strives to empower more people to live independent, fulfilling lives.

This Nonprofit Trailblazer … Read more

Across the world, COVID-19 continues to highlight the need for digital transformation in higher education. In Australia and New Zealand, our Salesforce.org education business has been busy listening to various perspectives on how student-centred innovation, digital-first strategies, and technology are enabling industry transformation in the region.

As an indication of the pace and scale of innovation in the industry, Colette Rogers, who leads Deloitte Australia’s education practice, says there are currently about 600 Australian educational technology (edtech) organisations, second in number only to the financial technology (fintech) sector. This vibrant edtech sector is expected to continue its rapid growth, and there’s an opportunity for institutions to think about student experiences in a different way.

The emergence of hybrid learning is the model clearly preferred by Australian learners, according to the Connected Student Report.

Students Want Hybrid Learning Options. Is Your Institution Responding?

Hybrid learning is the model clearly preferred by … Read more

Many higher ed institutions are investing in new business models with an emphasis on attracting and engaging lifelong learners. With the demand for shorter, more flexible programs on the rise and overall enrollment numbers declining, institutions are looking for ways to get back to growth.

Research from the second edition of the Connected Student Report shows that many of these new models are likely here to stay as many institutions are expanding their offerings, hiring new leadership roles, and doubling down on strategic plans for the long term. In fact, 45% of staff surveyed say their institution is implementing new business models.

In this blog, we’ll share key findings from the second edition of the Connected Student Report and offer suggestions for how your institution can begin exploring new business models.

Innovation Is More Important Than Tradition

The challenge for colleges and universities as they plan for a post-pandemic future … Read more