Creative marketing agency Public Label has announced the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.

Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies — Public Label and Match Retail — following an extensive overhaul and modernization of the agency’s unique expertise and offerings.]

“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”

A seasoned marketing leader with a passion for … Read more

WorkInProgress (WIP) launched an organic and paid digital effort for Mike’s Hard Lemonade on Friday that stars the most recent viral pop cultural star. In its first work for Mike’s Hard Lemonade, WIP incorporated “unreleased footage” from the Kitten Zoom Filter Mishap Lawyer video to illustrate how “a hard day calls for a hard lemonade.” The original video went viral last Tuesday when Texas lawyer Rod Ponton struggled to switch off the adorable baby kitten face filter during the Zoom hearing with a judge and other lawyers.

“I’m here live — I’m not a cat,” he nervously assures the assembled masses at one point, a statement that sounds even funnier when it’s mouthed by a googly-eyed kitten and offers to proceed with the meeting while using the avatar as his assistant troubleshoots the issue.

In Mike’s 17-second video, the camera cuts from the kitty to Ponton sitting at his … Read more

Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts 

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on February 10th, chicken tender fanatics can enter to win one of several “Tender Lovin’” products via A&W’s Instagram, Facebook, and Twitter accounts, or by submitting an entry form at awrestaurants.com/tender-lovin. The sweepstakes ends on February 17th. Official rules are available HERE.

Up for grabs is a Hand-Breaded Chicken Tender Body Pillow, an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with. … Read more

TEDx Sydney 2020 assembled a global cast of contributors to create its title sequence, including our own development, design and animation agency Spillt. Each studio contributed their own unique vision of reality, with the resulting diversity of concept and style supporting reality’s elastic nature. Seen together, this suite of idents combines to illustrate the complexity of the real more completely than any could achieve alone.

Here’s more on the thought behind the theme and execution: 

When what’s “real” is debated every day — from politics, to climate change, economics, even the nature of the universe – how can we shape, challenge or change our reality… and understand who we are within it?

On a more down-to-earth level, how can we sum up the TEDx Sydney 2020 theme of REAL, with so many permutations and interpretations conjured by the word?

In the past, TEDx title sequences have aimed to provoke Read more

Working as a CD at Denver’s Amélie since June, Jacqueline Mellow fairly recently relocated to Colorado from New York where she worked as a freelancer for many years across the big-agency circuit. Jacqueline’s been in the advertising and design world for 12+ years — going from working in larger advertising agencies on big brands such as Cadillac, Hallmark and Miller to working in more intimate interactive shops on clients such as Fresca and Humane Society.

In addition to being obsessed with design, Jacqueline leads a double life as an author where she’s won awards and hit best seller’s lists. She is also the co-founder of She Is Booked, a literary-themed fundraising organization that supports women’s charities.

Here’s a sample of her interview from the Amélie blog where you can continue learning more. 

Q: What do you love about Amélie?

A: I love our mission, our people and our clients. … Read more