Colorado Lottery and Cactus have debuted a new campaign that pays homage to the state’s “rugged optimism” through a comedic, vintage lens. The effort channels retro advertising across a slate of assets including a 60-second TV spot, titled “Winning Country,” as well as print, out of home and social.
]“This campaign feels different from the Colorado Lottery work we’ve done in the past,” says Shea Tullos, Cactus creative director. “Typically, our campaigns are created to generate excitement about a new game or game change. ‘Winning Country’ is a celebration of our state as much as our state lotto. Colorado has always been a place where people come to chase jackpots, whether gold nuggets or just a better way of life. It was seen as rugged and wild but loaded with optimism in a way that feels delightfully silly to today’s media-savvy consumers.”
The TV and online spots celebrate the beauty … Read more