The Walt Disney company is the latest to reveal their plans to join the likes of Mark Zuckerberg and Microsoft in the metaverse. High-Ho High-Ho, off to the metaverse is where all the big brands plan to go!
The new tech concept, a blending of the physical and digital worlds where people can interact virtually, is becoming a multibillion-dollar fixation for Silicon Valley executives.
Hollywood is taking note too, according to the Disney chief executive, Bob Chapek, who said on Wednesday the company was preparing to take the leap into virtual reality.
Referring to Disney’s history of innovation in storytelling, which includes the Mickey Mouse cartoon Steamboat Willie, one of the first to feature synchronised sound, Chapek said: “The Walt Disney Company has a long track record as an early adopter in the use of technology to enhance the entertainment experience.”
Disney’s former executive vice-president of digital, Tilak Mandadi, wrote … Read more