The Walt Disney company is the latest to reveal their plans to join the likes of Mark Zuckerberg and Microsoft in the metaverse. High-Ho High-Ho, off to the metaverse is where all the big brands plan to go!

The new tech concept, a blending of the physical and digital worlds where people can interact virtually, is becoming a multibillion-dollar fixation for Silicon Valley executives. 

Hollywood is taking note too, according to the Disney chief executive, Bob Chapek, who said on Wednesday the company was preparing to take the leap into virtual reality.

Referring to Disney’s history of innovation in storytelling, which includes the Mickey Mouse cartoon Steamboat Willie, one of the first to feature synchronised sound, Chapek said: “The Walt Disney Company has a long track record as an early adopter in the use of technology to enhance the entertainment experience.”

Disney’s former executive vice-president of digital, Tilak Mandadi, wrote Read more

The Jeff Bezos-backed electric carmaker Rivian is aiming for a market value of $65bn (£48bn) when shares start trading in New York, in one of the biggest-ever stock market floats.

Rivian announced late on Tuesday that its shares would start trading at $78 each, significantly above the $52 a share lower end of the range it had first targeted. It sold 153m shares, more than the 135m it aimed for initially.

The increased offer price means Rivian will raise $11.9bn, putting it among the top 10 initial public offerings of all time in the US, according to data from Dealogic.

More than 20 investment banks are involved in running the sale, led by Morgan Stanley, Goldman Sachs and JP Morgan.

The raised price reflects the huge demand for shares in electric carmakers on the day that a series of carmakers and countries pledged to move away from fossil fuels by Read more

Music publisher platform Vevo has introduced a suite of tools to enable brands to meet their diversity pledges, but says more work is needed to translate words into action.

According to Vevo, brands have often struggled to come up with a solution that moves beyond performative pledges to long-term allyship. Vevo’s vice-president of international sales James Cornish told The Drum: “We need better solutions and investment in place to support Black artists’ contribution to the music industry.”

In the wake of George Floyd’s killing, the ad industry made a series of promises including an open letter from UK ad agencies coordinated by Creative Equals and the ‘Call for Change’ 12-step plan signed by 6000 Black ad professionals.

Cornish said the pledges demonstrated a “willingness” to change and invest in Black artists, but that the industry is only just “scratching the surface of how to put this into play.”

“It’s really Read more

Technology retailer Currys Pc World has partnered with delivery service Uber Eats to offer Londoners the opportunity to grab emergency chargers, printer cartridges and other items in as little as 30 minutes with their new ‘techaway’ delivery service.

Launching from November 15, the three-month trial promises the fastest service in electronics retail when orders for any of 1,800 items are placed via the Currys website or app within two hours of store closure.

From here they plan to have Uber ready to tech it away, with its network of couriers employed to bring ordered items direct to your door for a £5 delivery fee.

Eve Henrickson, EMEA regional general manager delivery at Uber, said: “Our new partnership with Currys will bring electronics to doorsteps across London fast. Whether you are looking for an emergency charger or a new laptop for an important meeting, our new partnership will have you covered.”Read more

The global streaming giant, Netflix, will roll out updates to its app on Android smartphones, showing that games are now available for download, as the brand stretches into the gaming industry.

To start their venture into the beloved world of gaming, the company has curated five mobile games that will be included for Netflix subscribers.

The company is promising more to come – with no adverts in the game and no in-app purchases like those common in other mobile games.

Of the five games launching with the service, two are related to Netflix’s phenomenally popular ‘Stranger Things’ original series. Listed below are the first five games the company plan to release:

  • Stranger Things: 1984
  • Stranger Things 3: The Game
  • Card Blast
  • Teeter Up
  • Shooting Hoops

“While this is just the beginning of a long journey, we’re excited to provide a gaming experience that is differentiated from what is available today Read more