The owner of John Lewis and Waitrose will be launching a £1m fund that will channel money into projects with the potential to end the high street’s “throwaway” culture.
The John Lewis Partnership is inviting and encouraging academics, charities and start-ups that have ideas with the potential to reduce the environmental impact of the food, clothing and gadgets we buy, to pitch for a share of the money.
John Lewis said that this fund is aimed at identifying “innovators” that are challenging the industry’s outdated “make, use, throw away” model. Encouraging sustainability and discouraging throw away products is the future.
Marija Rompani, the group’s director of ethics and sustainability, expressed that tackling the climate crisis, biodiversity loss, waste and pollution required a “different kind of thinking”.
“We live in a world of finite materials and we need to start protecting them before it’s too late,” she said. “This is why … Read more