Spotify unveiled its traditional year-end “Wrapped” campaign, which, as always, digs into the music and podcast streaming platform’s reams of data to take a temperature check of pop culture. The overarching theme this year is that 2021 was totally normal—well, at least when compared to 2020.
The work leans heavily on out-of-home executions, which offer witty takes on our collective listening habits, informed by the billions of streams throughout the year. As you can see below, each one references the idea of normalcy in some way—ironically, of course, since the year was far from normal.
“We’ve spent a lot of time dreaming about a return to ‘normalcy,’ but as we sat down and began reflecting on this year, we realized there is no such thing as ‘normal’ and that’s something worth celebrating,” says Alex Bodman, global executive creative director at Spotify. “On Spotify, ‘normal’ is whatever you listen to, however … Read more