Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good
This Spring, Gap, clothing brand, continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good.
Acting on the shared values of inclusion, diversity, sustainability and community, these groundbreakers are changing the paradigm, propelling a real shift in how we show up, represent, listen and learn across generations. Through founding ideals and creative expression, Generation Good inspires the good in all of us, working together for a brighter future.
“Gap was founded with the mission to do more than sell clothes,” says Mary Alderete, global head of Gap marketing. “Generation Good reflects this idea that we can all be our true selves and move things forward by being a … Read more