Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good

This Spring, Gap, clothing brand, continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good.

Acting on the shared values of inclusion, diversity, sustainability and community, these groundbreakers are changing the paradigm, propelling a real shift in how we show up, represent, listen and learn across generations. Through founding ideals and creative expression, Generation Good inspires the good in all of us, working together for a brighter future.

“Gap was founded with the mission to do more than sell clothes,” says Mary Alderete, global head of Gap marketing. “Generation Good reflects this idea that we can all be our true selves and move things forward by being a … Read more

Knorr’s campaign asks viewers to swap one ingredient in their routine meals for nutritious food that is better for the planet

Unilever food brand Knorr has launched a global campaign encouraging people to change the world by changing what’s on their plates.

“Eat for good”, created by an Interpublic team of agencies including MullenLowe Group, Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet.

Coinciding with World Eat for Good Day today (Friday), the campaign asks viewers to swap one ingredient in their routine meals for nutritious food that is better for the planet.

It launches with a film, called “Eativists”, that features real people who are passionate about making an impact on the world through the food they eat.

It was created by Global Creative … Read more

The TAZO Tree Corps will launch Spring 2021 and work to help combat climate change in the most impacted communities across the country

TAZO brand has announced its commitment to fight for climate justice, in partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organisation American Forests.

Together, they are launching the TAZO Tree Corps: a paid, locally hired workforce that will use tree planting and maintenance to help combat climate change and create new jobs in economically disadvantaged neighbourhoods and communities of colour – because trees have the power to transform neighbourhoods.

Across the US, trees absorb 17.4 million tons of air pollutants, and in addition to making a community greener and cooler, trees can increase air and water quality, improve mental health, lower energy costs and lead to more overall economic opportunity.

For decades, Black, Indigenous and People of Color (BIPOC) communities nationwide have been … Read more

Anheuser-Busch’s partnership promotes proper recycling of personal protective equipment

Brewers Collective, the craft business unit of Anheuser-Busch, announced a national partnership with innovative recycling company TerraCycle to promote the proper recycling of personal protective equipment (PPE).

Brewers Collective has installed TerraCycle Zero Waste Boxes specially intended for single-use masks and gloves, at 18 craft breweries across the US Once the boxes are filled, they will be returned to TerraCycle for recycling.

The collected PPE will be cleaned, melted, and processed into a raw material that can be used to make new products, such as composite decking, outdoor furniture, and reusable shipping pallets.

The decision to focus on PPE recycling emerged from the continued widespread public use of protective equipment due to the COVID-19 pandemic. In 2020, Johns Hopkins University estimated that the US was using an average of 45 million masks per day, most of which are not … Read more

British Airways partners with RB, the makers of Dettol, as part of its ongoing commitment to help keep customers safe

British Airways has announced it will be partnering with trusted and iconic hygiene brand Dettol, UK’s disinfection brand as part of its ongoing commitment to help keep its customers and colleagues safe.

From March 2021 the airline company’s customers will have access to a range of Dettol products, that are proven to kills 99.9% of bacteria and Coronavirus (SARS-COV-2), in the air and on the ground. The airline’s updated cleaning protocols using Dettol products has been supported by the London School of Hygiene and Tropical Medicine.

At Heathrow Terminal 5 Dettol hand sanitiser stations will be positioned at all check-in desks, self-service bag drop, lounges and at departure gates, replacing the current sanitisation stations with Dettol products. The airline will also use Dettol antibacterial wipes, cleaners and sprays to … Read more