If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Listen To Learn:

  • An overview of Smart Shopping and why businesses should be using it
  • Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping)
  • How much you can expect to spend when you first start out with Smart Shopping

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Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
BotBuilder’s Chatbots That Deliver Results (Without Read more

The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact with ad campaigns.

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Although the words ‘inclusion’ and ‘diversity’ create the image of an umbrella covering a wide audience, efforts to diversify marketing strategies must be fine-tuned to target very specific audiences and meet them in the places where they will come into contact with your brand. There are many ways to help your brand begin to effectively embrace the diversity that has gone unnoticed and underappreciated. In this post, we’ll cover three of them:

  1. Diversify your team
  2. Perform market research
  3. Let your customers’ voices be
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Are you concerned about your site’s security and safety?

I hope your answer is yes because online presence is more fragile than many people may think.

Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful.

Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable.

Here are five monitoring routines to set up:

1. Get Alerted When Your Site is Down

Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!

What matters is how fast a brand is there to fix things and update their customers.

This is why monitoring your site and getting instantly notified when it is down is so important.

Pingdom is one … Read more

Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to close your doors. Often overlooked as businesses put strategies in place to manage risk are the risk emanating from your marketing efforts, such as poor customer service, bad reviews, and product failure. Today, we’ll discuss managing your marketing to avoid some of the risks you face related to customers and other aspects of marketing your business.

Image courtesy of Ten Pound Hammer

Managing your marketing to reduce the risk of failure

Check out the nifty graphic above showing how a brand should calculate ROI (return on investment). A key element of all your business strategies, supporting the ROI of your marketing efforts is crucial for your growth and success. Make … Read more

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile.

Listen To Learn:

  • How to think about Clubhouse when you’re first starting out on the app
  • How to strategize moderating a room and the template to use to keep it interesting
  • The best way to put your guests at ease by showing that you’ve done the hard work for them

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