For those who assume that content material relies on a collection of blogs, Tweets and internet pages that works together with a businesses’ targets, you are right; however solely partly. Efficient promoting does not must break the bank, supplied you spend your money properly. As we noted earlier, word-of-mouth just isn’t only the oldest type of promoting, but continues to be one of the vital effective. To help encourage word-of-mouth advertising, ask for referrals constantly. Depending upon the character of your corporation, staying in touch along with your clients will help generate referrals by retaining your title top-of-thoughts. Many private companies companies, equivalent to accountants and actual property brokers, send birthday and vacation playing cards to their clients. Other companies, reminiscent of hair salons, supply discounts or a gift certificate to prospects who provide a referral that brings in new customers. Says Rebecca Lieb , creator of Content material, the … Read more
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SEO is vital for any business, but how exactly can businesses use it to drive growth?
Search traffic is historically the best web traffic you can hope for.
Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:
Here’s how SEO can help your business in 2022:
Understand Your Customers Better
One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.
What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?
A well-defined keyword research strategy can answer all those questions and enlighten your whole team.
Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.
It feels like a *big* task—something that your team needs to work on at *just* the right moment.
We have some news for you…it’s actually the opposite. An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.
There are 5 steps to creating an email strategy that encompasses your organic, newsletter content (that isn’t overly promotional), and your promotional content (that sells products).
And each one can be situated within a week (maximum!).
Your email marketing strategy doesn’t have to wait until things slow down, you “know more,” or you’re finally ready. It just requires taking the first step…choosing your type of newsletter.
Step 1: Choose Your… Read more
Are you curious to see if we mention the metaverse in this article?
The question marketers are asking themselves, as Gucci and Nike create digital products, is if the metaverse needs to be part of their 2022 marketing strategy.
The answer is no. That’s not a permanent no (who knows what Zuckerberg has up his sleeve), but for now—you don’t need to figure out how to create funnels in the metaverse.
There are a few marketing strategies you can focus on before that…
And come back to the metaverse later.
These strategies are designed for the 2022 marketer, the one who wants:
- Organic reach (like it’s 2015 again)
- Ownership over their data (ahem, iOS 14…)
- Spend less, and make more
Here are the 5 tactics these marketers are using in 2022.
#1: Use Twitter for Organic Reach
Organic reach is dead on social media, right? That’s not what Twitter has … Read more