Creative marketing agency Public Label has announced the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.

Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies — Public Label and Match Retail — following an extensive overhaul and modernization of the agency’s unique expertise and offerings.]

“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”

A seasoned marketing leader with a passion for … Read more

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. 

Wondering if her business would be able to ride out this unpredicted storm. 

It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.

Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you.

Before Reneé put the Customer Value Journey to work, her agency’s offer was to implement and build out individual Infusionsoft campaigns on spec in … Read more

Content Marketer Deep in Thought Image

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems.

It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem. This really gets to the fundamental intent of B2B content marketing as a practice: by helping our audience solve day-to-day problems and overcome business challenges, we hope that they’ll eventually consider using our product or service to solve a bigger problem.

But content marketers can’t focus solely on solving problems for customers. We also need to look inward and address key challenges that threaten the value and impact of our problem-solving content. The old saying about “getting your own house in order” comes to mind.

Here’s a look at four prevalent conundrums faced by B2B content marketers … Read more

Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and centered on two main ideas: recognition and importance. As Woodson said, “Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history.” To celebrate Black History Month this February, we reached out to some of our staff, recent contributors, and favorite marketers to talk about their careers and some of their favorite people in Black history.

Shondell Varcianna

Founder and CEO, Varci Media

Heritage:

Was born in Canada. My mom is from Jamaica and dad is from Ghana.

I started working in the banking industry in 1998 at BMO Bank of Montreal. I worked in several different positions, including being a mortgage loan originator, where I underwrote million-dollar mortgages per week and exceeded weekly targets by 130%. During my time at CMHC, … Read more

WorkInProgress (WIP) launched an organic and paid digital effort for Mike’s Hard Lemonade on Friday that stars the most recent viral pop cultural star. In its first work for Mike’s Hard Lemonade, WIP incorporated “unreleased footage” from the Kitten Zoom Filter Mishap Lawyer video to illustrate how “a hard day calls for a hard lemonade.” The original video went viral last Tuesday when Texas lawyer Rod Ponton struggled to switch off the adorable baby kitten face filter during the Zoom hearing with a judge and other lawyers.

“I’m here live — I’m not a cat,” he nervously assures the assembled masses at one point, a statement that sounds even funnier when it’s mouthed by a googly-eyed kitten and offers to proceed with the meeting while using the avatar as his assistant troubleshoots the issue.

In Mike’s 17-second video, the camera cuts from the kitty to Ponton sitting at his … Read more