When you’re in the digital marketing business, the massive amount of content can get overwhelming. But we don’t have to keep what’s not working. Today’s guest is someone who looks at the mess and finds the joy in creating something better. And he’s brilliant at it.

In this episode, host Jenna Snavely sits down with Mark de Grasse, the new President and General Manager of DigitalMarketer. Mark gives us an inside look at the DM rebrand and redesign and explains why the design and organization of a company is just as important on the inside as it is on the outside.

Mark is passionate about what he does, and his enthusiasm is contagious. Listen in!

IN THIS EPISODE YOU’LL LEARN:

  • Tips for organizing scattered pieces of online content into something cohesive
  • How to connect your internal structure with what people see
  • Why you absolutely need your own website
  • Which
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Selling marketing is meta. You have to market your marketing ability, land the sale, then use those same skills to help your clients to get more traffic and conversions.

In reality, your sales pitch shows just how good you are at marketing.

A poor pitch = a bad marketer who can’t get sales.

A great pitch = proves your ability to land the sale.

That’s why each sales pitch needs to have these essential five key points. These points are built off of the marketing principles that you use with your clients, but this time we’re using them for your consulting or agency.

#1: Who Do You Help?

Like any great sales page, you have to talk about who you help in your sales pitch. With the riches in the niches, being a jack of all trades won’t help your freelance consulting or agency. You want to be specific about … Read more

LinkedIn advertising has been steadily gaining notoriety over the past few years, thanks to its super specific demographic targeting and professionals-based network. 

But there are definitely a few fears that may be preventing you from delving into LinkedIn advertising: it is expensive; it is uncharted territory (in comparison to Facebook or Google); it is not a sales-based platform; etc. These concerns are 100% valid. 

If you are reading this article, you are likely a LinkedIn skeptic. And that’s okay! This article will walk you through the proof that LinkedIn ads ARE worth the effort, then suggest a few resources for your next steps. 

A Quick Disclaimer: 

Like we said above, there are some real drawbacks to LinkedIn advertising. Really quick, let’s address those concerns (because it’s completely possible that you’re right: LinkedIn ads might not work for you). 

Reasons to say “No thanks” to LinkedIn Ads:

#1 | You can’t

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Rebranding can be costly, but not as costly as straying from your values.

Ruben Aguirre’s family immigrated to the U.S. from Mexico when he was six. Growing up, he had a front row seat to their entrepreneurial genius as they started over in a new place, building one business after another. He started his own business in 2014 and recently went through a complete rebrand.

In today’s episode of the DigitalMarketer Podcast, Ruben sits down with host Jenna Snavely to talk about his journey, including the profound impact DigitalMarketer has had on his company, 8 Signal Marketing Agency. Listen in and hear his inspiring story.

IN THIS EPISODE YOU’LL LEARN:

  • Tips for knowing when/how to rebrand
  • The hidden benefits of impostor syndrome
  • How to turn away clients that aren’t a good fit for your company
  • How to cut through the noise in the marketplace

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Your SEO marketing budget is specific to your business. 

Reading an article telling you to spend $3,000 per month on SEO isn’t the answer you need. You need to know how much *you* should spend on SEO, based on what SEO success looks like for you, how much you can afford right now, and what type of hire fits your business best.

That’s where this article differs from the others online (trying to answer the same question).

We’ll avoid giving you generalized advice and replace it with 3 questions that will tell you how much to spend on SEO marketing.

Because marketing isn’t one-size-fits-all.

How Much You Should Be Spending on SEO Marketing

Question #1: What does an SEO success story look like for you?

SEO success means something different to each company.

→ If you’re making $100,000 a year, SEO success could look like another $20,000 in profits. … Read more