LinkedIn started out as a place where professionals can land jobs and showcase their digital resumes. But in 2021, it’s THE place to be for all B2B professionals. Especially marketers. 

If you’re spending more time aimlessly scrolling your Facebook and Instagram feeds while neglecting LinkedIn, you’re leaving a ton of money on the table. 

LinkedIn was already a booming platform before 2020, but with the surge in the work-from-home environment we all found ourselves in due to the pandemic, LinkedIn usage has exploded.

What does this mean for you?

There has never been a better opportunity than right NOW to leverage the LinkedIn gold rush. But like anything, there will be a time where that gold will become scarce and hard to find. So don’t wait for that time. Start leveraging the power of this incredible platform right now. 

If you’re still not convinced that LinkedIn deserves more of your … Read more

Community is more important than ever—so important that entire businesses are being built around the concept.

Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth.

In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business.

IN THIS EPISODE YOU’LL LEARN:

  • What most people truly want from a business community
  • Why sharing something in common isn’t enough to grow a healthy community
  • How to effectively market the value of community 
  • Tips and tactics for building a financially profitable business community

Listen Now

LINKS AND RESOURCES MENTIONED IN THIS Read more

Two marketers aside illustration of brain showing creative and intellectual sides image.

Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content.

That’s great news for those of us on the content side! It means we should be regularly exercising our creative muscles, breaking free of boring B2B, and coming up with new ways to delight our readers. How cool is it, for example, to make Ghostbusters referencesfor your job?

But as fun and creative as the work can be, there’s a cerebral and analytical side to marketing that we can’t neglect. If you came into marketing through creative writing, not the other way around, you may need to develop the left-brain part of the job:

  • Writing for a specific audience
  • Meeting audience demand for information
  • Prompting the audience to take action
Read more

If you sold your business to Amazon for $1 billion—what would your advice to other entrepreneurs be?

Justin Kan, the founder of Amazon acquired Twitch, isn’t afraid to share the reality of entrepreneurship:

You’re always going to feel like you’re drowning—even when you’re succeeding. Which makes being an entrepreneur incredibly confusing.

Are you doing a great job or a terrible job?

This is an entrepreneur’s, like a digital marketing agency founder’s, existential life crisis. The numbers can look great, but does that mean their customers and employees are happy? What happens when you’ve missed the mark on every single metric you set at the beginning of the quarter…but your employees and customers have never talked so positively about you before?

As Justin explains, these are questions you’ll be asking yourself for a very long time as a marketing agency owner. You’ll learn to love them and to challenge … Read more

Freelancers and agencies fall into the one-time project trap all the time. They work with clients on smaller projects for a few weeks or a month, and then move on to the next client. This puts them in a perpetual sales cycle without a dollar of predictable income.

The outcome leads to a stressed founder and management team, who are all unsure of where their next paycheck will come from.

If this is where your freelance business or agency is right now—there is a solution. It’s called retainer contracts and they’re about to become your new best friend.

What is a Retainer?

A retainer contract is an agreement between client and company that you’ll perform specific services for a set rate each month. For example, your content marketing agency could provide 8 articles per month, distribution, and splintered content for $13,500 a month. 

These contracts can either be on a … Read more