SEO is vital for any business, but how exactly can businesses use it to drive growth?

Search traffic is historically the best web traffic you can hope for.

Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:

Here’s how SEO can help your business in 2022:

Understand Your Customers Better

One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.

What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?

A well-defined keyword research strategy can answer all those questions and enlighten your whole team.

Ahrefs is one of my favorite tools to perform keyword research because it offers so much useful data including, … Read more

Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.

It feels like a *big* task—something that your team needs to work on at *just* the right moment. 

We have some news for you…it’s actually the opposite. An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.

There are 5 steps to creating an email strategy that encompasses your organic, newsletter content (that isn’t overly promotional), and your promotional content (that sells products).

And each one can be situated within a week (maximum!).

Your email marketing strategy doesn’t have to wait until things slow down, you “know more,” or you’re finally ready. It just requires taking the first step…choosing your type of newsletter.

Step 1: Choose Your

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Are you curious to see if we mention the metaverse in this article?

The question marketers are asking themselves, as Gucci and Nike create digital products, is if the metaverse needs to be part of their 2022 marketing strategy.

The answer is no. That’s not a permanent no (who knows what Zuckerberg has up his sleeve), but for now—you don’t need to figure out how to create funnels in the metaverse.

There are a few marketing strategies you can focus on before that…

And come back to the metaverse later.

These strategies are designed for the 2022 marketer, the one who wants:

  1. Organic reach (like it’s 2015 again)
  2. Ownership over their data (ahem, iOS 14…)
  3. Spend less, and make more

Here are the 5 tactics these marketers are using in 2022.

#1: Use Twitter for Organic Reach

Organic reach is dead on social media, right? That’s not what Twitter has … Read more

Have you bought a piece of property in the metaverse yet? What are you waiting for?

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A recent report from Grayscale said that the metaverse could generate $1 trillion annually in revenue. Intrigued, Mandy created her own avatar in a metaverse called Decentraland, and she was immediately hooked. 

Listen in as Mandy shares her experience and research—and why she’s convinced the metaverse is only going to boom from here.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which properties sold for record-breaking millions of dollars recently
  • How digital property owners will work with brands who want a metaverse presence
  • Reasons why people say
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Portrait of a smiling B2B content marketer with arms crossed.

What were our top B2B content marketing articles of the year?

Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it’s also represents a significant part of the reason the need for search technology began in the first place.

We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another challenging year, for a wide-range of major B2B clients. As 2022 draws ever closer, we wanted to take time to share our top content marketing articles of the year — each filled with insights, best practices, research, examples, and a look towards the future.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 19th year this month.

This collection of our top 10 content marketing posts of the … Read more