Developing a product or service that meets people’s needs is only the first step in being a business owner. In order to be profitable, you have to learn to sell your products and services and grow your business.

Some people will be receptive to your product or services and are ready to take advantage of the value you provide.

These are the leads that you’ll want to cater to. And you’ll start by developing your marketing plan, which will help you convince your leads that your products or service is right for them.

But not everybody is a good fit for your business. Some people will not have the budget to do business with you; some may not even be aware that they have a problem or a need for your product or service.

And some prospects will be skeptical of your claim.

Take Melanie for example: Melanie is a … Read more

Small companies, cautious companies and dumb companies are often hesitant to spend on marketing. Some reasons include risk aversion, cost of acquisition is not calculated in the margins or plain and simple ignorance, but whatever the reason, this presents you with a problem – how do you get new clients?

(This article is continued after a picture of Abe Lincoln staring you down)

The whole premise of advertising is that if you put yourself in front of more people regularly enough, some of them are going to buy you. The more entertaining, alluring or other adjective the piece they see is, the more likely that purchase is going to happen. The problem is advertising well can be expensive and doesn’t guarantee overnight returns so what ELSE can you do?

Let’s break this down:

  1. What you want is a behaviour.
  2. You want the behaviour of subscribing to your product.
  3. If you
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While it can be tempting to jump right in and launch your marketing campaign to the world without much in the way of planning (and let’s face it, so many do!), to get the best results, you need to take a more strategic approach.

To help you improve your marketing campaign results, here are the three foundations you need to get right before you embark on a marketing campaign.

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1. Who

Your customer should always be the hero of your story, so everything must start and end with them. We recommend you ask yourself these questions first before thinking about anything else.

  1. Who are the people that our product/service serves?
  2. Who in this audience do we want to specifically target through this campaign?

Chances are, you, like so many other businesses, have multiple audiences, so just answering the first question may not be enough. Marketing campaigns that … Read more

User engagement metrics, such as time on page, bounce rate, and returning users, have become the new unofficial ranking system on Google.

The days of posting 400-words articles with a 2 percent keyword density for boosting a page’s search engine ranking are now long gone. Nowadays, bad content has a bigger impact than it used to be, where it can drown in a sea of content made for SEO purposes.

While creating a well-planned content marketing strategy is necessary to attract and keep customers, it also improves a site’s Google search ranking. Therefore, focusing on producing quality content is a foolproof way to boost your SERP rankings.

The key to quality content is to always strategize first. Churning out content for the sake of producing content is more detrimental than anything in our day and age. Once you’ll start producing quality content with a good engagement with your users … Read more

There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most important books written in the last 10 years”, according to the Journal of Marketing Research.

One, it explains the six psychological principles (or as he calls them, “weapons of persuasion”) which lead people to saying “yes” to requests. Two, it’s based on 35 years of extensive research on human behaviour.

What’s more, these principles can be used for good or for evil, as in encourage people to almost murder one another with electric shocks. Don’t believe it? Read about the Milgram Experiment.

The principles I’m about to share are powerful enough to support both lawful and unlawful decisions. When applied properly, they work. Of course, we won’t be using any of these principles to scam or harm anybody. On the contrary, we’ll be applying them to supercharge … Read more