With a new year on the horizon, it’s time to hop on board the self-improvement train. For all my “new year, new me,” proclaiming people who are either giving something up or starting something new, allow me to share my intention: I’m going to become a better marketer.

(Because that’s more realistic than saying I’ll go to the gym more often.)

To get started, I’ve subscribed to MasterClass, an educational streaming platform with lectures from some of the most notable faces shaping modern culture. Now, marketing is more than just Facebook ads, taglines, and spreadsheets—it’s problem-solving. It’s psychology. It’s part of our worldview. To become a better marketer, I’m going outside the box.

With that, here’s my list of MasterClass courses to become a savvier marketer.

Scientific Problem-Solving with Bill Nye

You may remember Emmy-award winning Bill Nye the Science Guy from his educational kids show by the same … Read more

As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet.

These roundups are entertaining and have their takeaways, but from a small business standpoint, they’re not very useful.

So we sought out to come up with a more practical best-and-worst round-up for small businesses. No, you won’t see any new ice cream flavors in here, but you will find plenty of simple tactics that yielded very gratifying results—plus how you can apply them yourself.

The best of small business PPC

We asked 20 marketers from a variety of industries for their campaign highs and lows this year. Their answers, which follow, include a range of new and old tactics, as well as the lessons … Read more

Influencers on social media are a relatively new phenomenon in recent years. From their early days trying to learn more about beginner’s photo editing tutorials, to eventually having millions of followers, these influencers have come a long way. They are bona fide celebrities today and are often as well-known as actors, athletes and musicians. And partnering with an influencer as part of your marketing strategy can ensure your product and service reaches the right audience.

Not only do these influencers set trends and connect with/entertain their audiences, but they can also help businesses grow. If you work directly with a major influencer, it can lead to a lot of reach and exposure for your product or service.

In order to do influencer marketing right, you need a strategy. This article will go over a few helpful tips to help you build up a successful marketing strategy featuring influencers.

What is

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Are you looking to create a referral marketing strategy for your company?

If so, you’re not alone. Few things are more valuable for a business’s reputation than having its customers do their promotion for it. Even better, word-of-mouth marketing doesn’t have to cost anything.

Think about it: most of the marketing strategies you might come up with probably involve some sort of cost to get started. Advertising is an obvious example, but even organic marketing methods often demand a lot of work to set up.

When you encourage customers to refer a friend, you’re literally getting them to do your marketing for you. Even though there is some work involved in setting up an effective referral marketing program, it can still be a cost-effective way of gaining new customers.

However, that assumes your referral strategy ends up working as planned. And for most businesses, simply asking customers … Read more

With Thanksgiving behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time to pull together some powerful marketing ideas for your local business. If you really want to grab some attention, these tips will help.

Adjust Your Target Audience

One thing many retailers forget to consider during the holiday season is the major shift in buyer personas. While your products may be created with a particular target audience in mind, during the holidays, people don’t often shop for themselves. Instead, spouses, moms, dads, siblings, grandparents, and friends do the shopping for their loved ones.

Your marketing must target those who are planning to make the purchase for someone else, and that means you must be ready to change your ad audiences, educate these potential buyers, and provide ample return and refund information.

There are a few key … Read more