Developing a product or service that meets people’s needs is only the first step in being a business owner. In order to be profitable, you have to learn to sell your products and services and grow your business.
Some people will be receptive to your product or services and are ready to take advantage of the value you provide.
These are the leads that you’ll want to cater to. And you’ll start by developing your marketing plan, which will help you convince your leads that your products or service is right for them.
But not everybody is a good fit for your business. Some people will not have the budget to do business with you; some may not even be aware that they have a problem or a need for your product or service.
And some prospects will be skeptical of your claim.
Take Melanie for example: Melanie is a … Read more