One of the best ways to build your online network, is by leaving comments that add value on other people’s posts.

What do I mean by leaving a comment that “adds value”?

Comments like “Nice post!” and “Really enjoyed it!” don’t add anything to a post, content-wise.

I’m not saying they don’t have value– they do. They’re kind, they’re supportive, they’re appreciated– but they’re not likely to engage the author or other readers.

A comment that contributes to the discussion, however, adds value.

When you leave such a comment, you’re providing additional content. You’re sharing your own expertise or experience, and making the post stronger and more comprehensive.

Such comments get special attention– from the author and from other readers.

By leaving an “added-value” comment, you’re drawing attention to yourself as someone worth knowing.

The author may reach out to you, so may other readers, asking to connect. Perhaps you’ll … Read more

What does your brand stand for? Peace and equality? Laughter and love? Fitness and health? Innovation and efficiency? Whatever you’re trying to promote to your target audience can be enhanced by incorporating mixed reality (MR) into your marketing mix.

Mixed reality can expand your consumer base, keep them engaged, and skyrocket your brand into the digital age, landing in the top position in your market. Not only will implementing mixed reality experiences give you a competitive edge, but it will also become your key to survival.

The global market size of mixed reality is estimated to increase from $47 million in 2018 to over $3.7 billion by 2025 (Statista). Needless to say, the future is looking increasingly technological and we as consumers, will demand to take part in these digital experiences. As MR technology continues to roll out, the costs associated with MR marketing will fall, and digital-reality marketing … Read more

Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be.

After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn’t have the customer’s needs in mind?

We’ve been doing this podcast series called the Wellspring Digital Chat since the start of this pandemic. It’s the Perfect Pandemic Podcast! ALLITERATION!

Sorry, it’s been a long day, week, month, year. But isn’t that the point? People are stressed. There’s no shortage of anxiety and fear to go around, and still some marketers see the need to bombard people with noise. Why?

Good question. Sorry, tangent. Back to my point…

Empathy and Zach Messler’s Favorite Word, Authenticity

Anyway, on the podcast, the word “empathy” comes up again and again. My most recent guest, Zach Read more

First, consumers don’t buy products. They buy solutions. Assuming you provide a solution, the next challenge is convincing consumers your product is better at solving their problems than those made by your competition. We call this competitive advantage. So, if you wanna know the secrets to marketing products, that’s it.

I guess I could end the post right now since I already gave you the biggest secret to marketing products. But, I think you probably need a little more specific information as you try to implement my secret, which, by the way, isn’t that big a secret. So, let’s jump into today’s discussion.

Secrets to marketing products

Image courtesy of Drift

Know your customer

This isn’t really a secret either and I mention how important it is to know your customer in many posts. That’s because knowing your customer is integral to success on so many levels. In marketing … Read more

Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing not a single soul would know you have a business, never mind want to make a purchase with you.

Why? Because people purchase from those who they know, like, and trust. It’s important they know that you’re a real person with real feelings instead of someone who only cares about the almighty dollar. And they want to know you’re not a scam artist who will steal their last dollar without providing a product. They want to hear recommendations from others who have purchased before them to be sure your product delivered what it promised.

People with purchase power want a relationship with you before they buy.

Relationship marketing gives you:

Visibility

In order to have a relationship with a single person or large audience, you … Read more