Market Research

When it comes to digital marketing for eCommerce businesses, there are a whole lot of channels to choose from:

Social media can boost brand awareness and make connections. 

Email marketing can keep your community active. 

…And PPC (specifically Google Ads) can enable steady growth and sales.

Why PPC for eCommerce?

PPC (pay per click) advertising is a favorite among eCommerce marketers—and for good reason. 

Reminder: 

PPC Advertising = Ads that appear on search engine result pages, videos, apps, websites, and social media.

These ads appear everywhere, so they get a whole lot of views (like a billboard on the side of the highway). But the business owner doesn’t pay for views, they only pay when a user clicks.

The best part? PPC advertising is about finding customers who are ready to buy through search history, audience type, and a whole lot of data.

Why Google Ads for eCommerce, Specifically?

Analyzing and monitoring your competition is fundamental to any business success.

So what should a good competitive report include and how to take it from research to an action?

Why Does My Business Need a Competitive Report?

There are many reasons why a business may need a competitive research, and all of those a valid:

• To better understand your target audience by research how they find and engage with your more established competitor
• For market research: Understand what is currently available on the market and where your business fits in
• To get an estimate of your future marketing budget
• To identify effective marketing tactics, etc.

Business owners that claim they don’t need a competitive report because they already know everything are clearly missing out. Competitive research is much more than copying your more successful competitor’s marketing tactics. Actually, it is not at all about that because copying would never bring … Read more

Believe it or not, Linkedin has as much to do with content marketing as it has to do with social media marketing. Here we explain how to create your first true content marketing strategy specifically for LinkedIn.

What is content marketing?

Content marketing is one of the most important marketing strategies in the social media world; it’s also one of the most misunderstood. 

Many people use the word “content” as if it means the same thing as “content marketing.” It doesn’t. 

Content refers to the specific kind of media you’re creating, like blog posts, videos, or slide presentations. 

Content marketing is the strategy you use to create that content and get people to see and share it. It’s a process that relies on creating content that’s valuable to your target audience. That’s the strategy. 

And the good news is, content marketing is a process that anyone can use.

Why

After five years as the host of the DigitalMarketer podcast, Jenna Snavely says farewell as she moves on to her next marketing adventure. 

In these five years, Jenna was more than just a podcast host. She managed the program development and workshop delivery at DigitalMarketer and everything you see in the DM Lab. In this episode, she sits down for a goodbye chat with the new President of DigitalMarketer, Mark de Grasse, who will be taking over the podcast. “What I loved so much about DigitalMarketer,” Jenna says, “is that the sandbox is so big. I had the opportunity to try my hand at so many different things. I could have followed this path anywhere.”

Listen in as Jenna talks about what she learned at DigitalMarketer and what she’ll be taking with her as she embarks on a new chapter in her career. 

Listen Now

IN THIS EPISODE YOU’LL LEARN:… Read more

Do you want to get off the marketing treadmill, make more sales, and have more impact? Who doesn’t, right?  

Marisa Murgatroyd gets people so excited about changing their lives that they stop dreaming and start doing. As Founder of Live Your Message, she believes that your mission, should you choose to accept it, is to design, launch, and profit from an experience product in 12 weeks or less. She and her team will help you find that deep level of alignment where you’re in your zone of genius and doing what only you can do.

In today’s episode, she sits down with host Jenna Snavely for an inspiring and mind-blowing chat about leveraging dopamine buttons, transcending common market strategies, breathing life into your brand, and getting customers the results of their dreams.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

• How to leverage your customers’ dopamine button for good
• Tips