When it comes to digital marketing for eCommerce businesses, there are a whole lot of channels to choose from:
Social media can boost brand awareness and make connections.
Email marketing can keep your community active.
…And PPC (specifically Google Ads) can enable steady growth and sales.

Why PPC for eCommerce?
PPC (pay per click) advertising is a favorite among eCommerce marketers—and for good reason.
Reminder:
PPC Advertising = Ads that appear on search engine result pages, videos, apps, websites, and social media.
These ads appear everywhere, so they get a whole lot of views (like a billboard on the side of the highway). But the business owner doesn’t pay for views, they only pay when a user clicks.
The best part? PPC advertising is about finding customers who are ready to buy through search history, audience type, and a whole lot of data.
