Every marketing position requires a different skill set. While some of these skills overlap with other marketing positions, understanding each skill specific to the type of marketing you’re interested in is foundational for becoming a successful marketer.
Social media marketers understand engagement entirely differently than email marketers. Social media marketing defines engagements as likes, comments, shares, impressions, and follows. But, email marketing looks at engagement through the metrics of open rates and click-through rates.
To figure out what skills you need for the marketing position you desire, you want to look at how that marketer spends their time and define success.
But, before we go into the skills you need for each marketing position, we first have to talk about the 3 foundational skills every marketer needs (regardless of what type of marketing they specialize in).
These 3 foundational marketing skills are:
Understanding the customer avatar: Marketers need to … Read more