Every marketing position requires a different skill set. While some of these skills overlap with other marketing positions, understanding each skill specific to the type of marketing you’re interested in is foundational for becoming a successful marketer.

Social media marketers understand engagement entirely differently than email marketers. Social media marketing defines engagements as likes, comments, shares, impressions, and follows. But, email marketing looks at engagement through the metrics of open rates and click-through rates.

To figure out what skills you need for the marketing position you desire, you want to look at how that marketer spends their time and define success. 

But, before we go into the skills you need for each marketing position, we first have to talk about the 3 foundational skills every marketer needs (regardless of what type of marketing they specialize in). 

These 3 foundational marketing skills are:

Understanding the customer avatar: Marketers need to … Read more

Agency owners know the struggle of packaging deliverables.

They know their expertise (like content marketing, paid ads, or SEO), but it is hard to wrap it into perfect packages that your prospects can’t say no to. If you offer too little, they won’t be interested. And if you offer too much, they might not be able to afford your services.

Your agency needs to make a profit, and that means you have to get an ROI on all your lead generating investments. That’s why building your first 3 marketing service offerings feels like a daunting task.

If you mess this up—your business doesn’t grow. 

Luckily, tens of thousands of agency owners have walked this path before you and figured out how to market your service offerings strategically. It all comes down to something you see all the time—tiered packages.

Tiered packages look something like this:

  1. Basic
  2. Premium
  3. Top-Tier

These tiered … Read more

The completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course?

In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse. Their company helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way. 

The online course industry is a 300+ billion dollar a year industry. The gap between what people are being sold and what they’re able to get out of it is huge. How do we bridge that gap? Lechon says it’s all about designing programs that people can get through with more ease and velocity. Ofcourse has had clients get to an astonishing 96% completion rate.

Listen in as Lechon shares valuable tips for taking your existing course and making it more engaging, fun, and finishable. … Read more

When it comes to influencer marketing, what’s the secret to creating a win-win-win partnership for the influencer, the customer, and the brand?

In today’s episode, host Mark de Grasse sits down with Valerie Viramontes, owner and media specialist at V2 Solutions, LLC. After much success in the business world, Valerie has niched down to the health and fitness space over the past five years. Her expertise lies in matching influencers, customers, and brands to create a situation that benefits all parties in a huge way. She helps people use omni-channel distribution and figure out their true impressions, so everyone feels good about the deal.

Listen in as Valerie shares her wealth of knowledge about monetizing your social media platforms in a smart and ethical way.

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  • What an influencer’s responsibility to their audience is
  • The pros and cons to cash on the front
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Many of us struggle with self-doubt. It feels like no matter what you do or how much effort you put in, it could all be for nothing because one day someone will realize you don’t have the necessary knowledge or expertise.

This is called imposter syndrome – an internal voice constantly reminding you that you are not good enough, smart enough or worthy enough to achieve anything worth achieving.

As a marketer, you have the tools you need to transform the bad days where you doubt your abilities into your best days. As Robin Arzon puts it, “we have already made it through 100 percent of our bad days, and knowing that should fill us all with such a confidence that we will be able to face anything straight in the eye.”

Four Steps to Master Imposter Syndrome Through Marketing:

1) Take Time For a Rebrand

We each have a … Read more