Market Research

If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.

In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast. Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant, is based on things he learned over three years of podcasting. He shares his top 3 ways with Mark.

Listen in for tips on getting noticed by the market you’re trying to reach. 

Listen Now

IN THIS EPISODE YOU’LL LEARN:

• How to get 10x the effect out of anything you do
• Tips for being everywhere your ideal client is
• Ways to repurpose every piece of content you have
• Which is more important: quality or quantity

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Get Brian’s

Twitter has finally joined us as a social media platform of the future. While in July of 2021 Twitter did in fact launch their Shop Module, which featured a shopping section at the top of a brand’s profile, they’ve got something even bigger on the horizon.

On November 28, 2021 Twitter launched “Cyber Deals Sunday” stream, partnered with Walmart, further dipping its toe into direct shopping through the app.

The stream will be hosted by Jason Derulo, and will feature everything you want out of Black Friday. Twitter describes the livestream as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”

Amazon, Facebook, Pinterest, and YouTube have already launched their versions of “live shopping.” These events are mainly hosted by high ranking influencers, who showcase their favorite products for an hour, in hopes to gain commission from the sales. Influencers … Read more

Are you overwhelmed, overworked, and burned out, but your income still seems capped…because there’s only so much of your time you can trade for money?

Is your income feast or famine? Some months are great, but you just can’t seem to maintain it.

Are you struggling to balance the need to both serve the clients you have and find new ones? It’s even worse if you don’t know where the new clients come from.

Do you keep losing clients to competitors who are less qualified but better at selling? We hate cold calling, too, and with our Fractional CMO Playbook—you don’t have to.

You can build a thriving Fractional CMO practice that generates more clients who actually listen to your advice and pay you what you’re worth so you can get off the time for money hamster wheel. It’s just as great as it sounds, but let’s be clear.

Becoming … Read more

Everyone starts as a digital marketer in the same place.

They don’t know anything about marketing, other than it’s a thing that companies do to get people to buy products.

As new marketers, we don’t realize:

→ How much time, effort, and resources get put into offers, products, and services. 

→ The number of research hours that have led to proven copywriting formulas.

→ That a marketer’s day-to-day revolves around lots (and lots) of spreadsheets.

We come into this field curious—with our eyes on unicorn status. If we can become unicorn marketers, not only will we create financial security for ourselves and our family, but we’ll be able to take any product (or idea) and turn it into a well-known name in its niche.

Digital marketers all pass through 6 development stages, from the curious cat to the untouchable unicorn. 

Where are you in your digital marketing journey?

Stage 1:

Every marketing position requires a different skill set. While some of these skills overlap with other marketing positions, understanding each skill specific to the type of marketing you’re interested in is foundational for becoming a successful marketer.

Social media marketers understand engagement entirely differently than email marketers. Social media marketing defines engagements as likes, comments, shares, impressions, and follows. But, email marketing looks at engagement through the metrics of open rates and click-through rates.

To figure out what skills you need for the marketing position you desire, you want to look at how that marketer spends their time and define success. 

But, before we go into the skills you need for each marketing position, we first have to talk about the 3 foundational skills every marketer needs (regardless of what type of marketing they specialize in). 

These 3 foundational marketing skills are:

Understanding the customer avatar: Marketers need to … Read more