You’ve dreamed of this moment.
The moment when you’d finally become profitable enough to start hiring more staff.
When you first started your business or signed up to work with this team, you knew that you were part of something that was on its way up. It was growing and you were going to be a big part of that growth.
But, with growth comes growing pains. For every successful campaign, another challenge finds its way into the business. At one point, you’ll have to ask yourself,
Do we need to hire somebody to help us with our marketing?
You’ve figured out how to make a few sales by now and you even have happy customers who have turned into raving fans (our favorite stage of the Customer Value Journey).
Yet the next step requires expertise. Expertise that you don’t have time to learn or to spend time on. … Read more