Market Research

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. 

Wondering if her business would be able to ride out this unpredicted storm. 

It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.

Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you.

Before Reneé put the Customer Value Journey to work, her agency’s offer was to implement and build out individual Infusionsoft campaigns on spec in … Read more

Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and centered on two main ideas: recognition and importance. As Woodson said, “Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history.” To celebrate Black History Month this February, we reached out to some of our staff, recent contributors, and favorite marketers to talk about their careers and some of their favorite people in Black history.

Shondell Varcianna

Founder and CEO, Varci Media

Heritage:

Was born in Canada. My mom is from Jamaica and dad is from Ghana.

I started working in the banking industry in 1998 at BMO Bank of Montreal. I worked in several different positions, including being a mortgage loan originator, where I underwrote million-dollar mortgages per week and exceeded weekly targets by 130%. During my time at CMHC, … Read more

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11
Tier 11 is Hiring! | Careers at Tier 11
How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic
Get one month of FREE blogging from BKA Content
The eCommerce Segmentation Handbook | Sendlane
Traction: Get a Grip on Your Business by Gino Wickman
Good to Great by Jim Collins
Scaling Up: How a Few Companies Make It…And Why the … Read more

“Pretty much everything goes through chaos, but in chaos there’s opportunity.”

That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that.

Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant.

Bring on the changes.

With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users.

Here’s What the iOS Update Will Change

This summer, iOS users will get a notification on … Read more

To celebrate Black History Month this February, we’ve gathered together these 13 episodes of The DigitalMarketer Podcast to share some of the most valuable marketing tips and strategies from the Black marketing experts we get to work with every day.

Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business Success

Daymond John, CEO at Fubu, is a widely successful businessman well known for his recurring role on Shark Tank. He has recently added New York Times Best Seller to his resume for his latest endeavor, a book for both aspiring and experienced entrepreneurs.

This week, Daymond sits down with Ryan Deiss at Traffic & Conversion Summit 2018 to share stories of the struggles that entrepreneurs face, and how to overcome them. Listen in as Daymond shares the ‘Rise & Grind’ approach to business success from his new book.

Episode 7: Marcus Murphy, Dir. of