Market Research

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Listen To Learn:

• An overview of Smart Shopping and why businesses should be using it
• Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping)
• How much you can expect to spend when you first start out with Smart Shopping

Our Partners:

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Build Your eCommerce Website on Wix
Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
BotBuilder’s Chatbots That Deliver Results (Without … Read more

Are you concerned about your site’s security and safety?

I hope your answer is yes because online presence is more fragile than many people may think.

Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful.

Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable.

Here are five monitoring routines to set up:

1. Get Alerted When Your Site is Down

Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!

What matters is how fast a brand is there to fix things and update their customers.

This is why monitoring your site and getting instantly notified when it is down is so important.

Pingdom is one … Read more

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile.

Listen To Learn:

• How to think about Clubhouse when you’re first starting out on the app
• How to strategize moderating a room and the template to use to keep it interesting
• The best way to put your guests at ease by showing that you’ve done the hard work for them

Our Partners:

Save $700 on your Ad World 2021 Ticket!
Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
Use Autovation.io … Read more

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.

Listen To Learn:

• How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience
• Different strategies for creating your own results that can help you find the best product to create
• The importance of your entry-point offer (and why multiple entry-points are ideal)

Our Partners:

Save $700 on your Ad World 2021 Ticket!
Build Your eCommerce Website on Wix
Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
BotBuilder’s Chatbots That Deliver Results (Without The Work)

Resources Mentioned in this Episode:

Page Insights
AnswerThePublic
Subscribe … Read more

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions.

Listen To Learn:

• The 6 principles of persuasion and why a great testimonial is perfect for creating influence
• How testimonials connect to your marketing strategy
• The TRS Framework for a results-based testimonial

Our Partners:

Save $700 on your Ad World 2021 Ticket!
Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
Use Autovation.io for Done-For-You (DFY) Marketing Automation
Power Your Profits (the FREE ebook!)
Reimagine What Your Agency Can Accomplish with WIX

Resources Mentioned In This Episode