Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands — of people every year. Exhibiting your company’s products and services at one might be the big boost your business needs. If you have a strong sense of trade show marketing before heading into the event, you can walk away with a ton of money and useful connections. We’ll tell you everything you need to know about trade shows and how to position your business at one.

What is trade show marketing?

Trade show marketing involves showcasing and promoting your products and services at one of these large-scale, industry-specific events. Because trade shows aim to help businesses boost brand awareness, you’ll gain a ton of exposure and a whole new audience by attending one as an exhibitor. You’ll also get to meet other professionals in your field as well as new customers, learn what your … Read more

Effective project management, especially if you have a large team from various departments involved in the project, quickly becomes a nightmare. Marketing, including digital, often involves any number of simultaneous projects going at the same time. Ensuring that each project is done on time and completed satisfactorily requires coordination across not just marketing professionals but others from the design department, digital advertising, social media, customer service, listening, and web design. To make project management more effective, you need the right tools and today we would like to discuss one of those tools – a flow diagram.

The concept of a flow diagram, or flowchart, emerged in the 1920s. In the early days, flowcharts were commonly used for various business operations and, it wasn’t until in the 1940s that flowcharts found their way into computer programming to simplify a supposedly complex program. Since then, flowcharts became the first thing that comes … Read more

Today I have some target market research resources to help you learn more about your potential customers. Here’s four links with tips and tricks to kick start your work week.

You don’t have to struggle to attract more buyers online if you know what’s working in your target market. Staying up to date with the latest tools can help you effectively find the right audience. There are several resources that can help you discover their pain points and needs. Would you like to improve your online revenue? Take advantage of these tools, and let me know how these work for you!

1) Cost-effective target market research – Google Surveys

Discover exactly what is on the minds of your potential buyers in less time. Google Surveys is a great tool that allows you to find out what the needs and desires are of your audience. Get started by building a … Read more

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to pleasure and pain. Being human means we have psychological instincts that cause us to take certain actions. When we are happy, we smile; when we are sad, we cry. These instincts also apply to purchasing goods and services. Studies show that people are more likely to buy something based on their emotions rather than information alone. That’s why marketing to pleasure and pain points proves so effective.

We often purchase goods and services for a primary reason: to gain pleasure and avoid pain. Sigmund Freud’s theory, “The Pleasure Principle” suggests that everything we do is with the goal of enhancing pleasure and avoiding pain. For example, we buy clothes to … Read more

Influencer marketing made a new turn. Today, you shouldn’t necessarily be a human to be a thought leader. Here we talk about CGI influencers – they don’t have a heartbeat but they have a huge social influence.

They are not humans, but they have the power to impact the lives, thoughts, and buying decisions of millions of people worldwide. Born in Silicon Valley, these influencers aren’t flesh and blood. Along with the fast evolution of computer graphic imaginary (CGI), we can also see the tsunami of engagement around its most amazing products, CGI influencers. They are computer-manufactured imaginative characters that “live” real lives on social media, “eat” real food on their photos, “visit” red carpet premieres, and build huge communities of followers. Similar to real-life content creators, these social media influencers can help your brand’s PR too.

One of the first CGI influencers was developed by a startup called Brad … Read more