Your SEO marketing budget is specific to your business. 

Reading an article telling you to spend $3,000 per month on SEO isn’t the answer you need. You need to know how much *you* should spend on SEO, based on what SEO success looks like for you, how much you can afford right now, and what type of hire fits your business best.

That’s where this article differs from the others online (trying to answer the same question).

We’ll avoid giving you generalized advice and replace it with 3 questions that will tell you how much to spend on SEO marketing.

Because marketing isn’t one-size-fits-all.

How Much You Should Be Spending on SEO Marketing

Question #1: What does an SEO success story look like for you?

SEO success means something different to each company.

→ If you’re making $100,000 a year, SEO success could look like another $20,000 in profits. … Read more

Education-based marketing is a marketing method that involves sharing information and educational resources with prospects while setting the purchasing criteria they should use to favor your offering. Rather than trying to sell your product or service to a prospect who, all too often, is not ready to commit to the purchase at that moment because they are still researching options, education-based marketing is a way to share your expertise to assist buyers in their decision making.

Let’s face it, consumers no longer rely on advertising messages to make buying decisions. Today’s customers are skeptical and want to do their own research or homework to gather all the facts to make their own decision on what product or service to buy. Add to that the fact that they have way more information at their disposal than at any other time in history. The Internet has made it easier than ever to … Read more

5 Tips Promote B2B Influencer Content

Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win.

Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention. It’s social media marketing after-all. To help you get the most out of  your investment in content collaborations with influencers, here are 5 tips to spice up your social media posts. Follow this advice and the valuable content your influencers have helped you create will better reach, engage and inspire your customers.

Tips for co-creating share-worthy influencer content

Tip 1 – Tag, tag, tag

It’s important to give credit where credit is due, so be sure to mention and tag all influencers included in the content piece within the copy of your social posts. It’s a great way to spotlight and highlight your co-creators … Read more

Learn how you can turn PR opportunities into organic traffic for your business.

What sets you and your business apart from your competition? What makes you different, surprising, maybe even controversial? And how can you leverage that into PR opportunities that ultimately lead to more brand awareness and traffic?

Jack Nunn, rowing champion and founder of Roworx Fitness, has gotten a lot of attention lately for making a bold claim: that you can get a total body workout just by rowing. Not only that, but you can train for a triathlon with a regimen that’s 80% rowing—and then complete 3 Ironmans in 28 days. Jack is doing something no one else is —and a lot of people find it unbelievable.

In today’s episode of the DigitalMarketer Podcast, he sits down with host Jenna Snavely to talk about leaning in to whatever it is that makes you stand out.

IN Read more

The business intelligence market is getting more and more attention in the past couple of years as businesses demand more and better access to data analytics tools. In fact, a recent study revealed that Business Intelligence (BI), analytics and performance management have received more investment from venture capital funding is the SaaS industry than any other market. Apparently, the BI segment in the IT industry is creating a bubble. If you are a BI Software provider, you cannot afford to let this trend pass without cashing in. Sure, there’s more than enough market for the product. The question is, how do you get them to engage and buy yours?

The general answer: know the market like the back of your hand.

Assuming you did your research and came up with the same conclusion as we did, then here’s how you get customers for your BI software.

There are two kinds … Read more