Visual content is one of the most effective ways to reach and resonate with your target audience. As humans, we’re hardwired to absorb and recall visual information much more rapidly than text-based content.

The stats back this up: a recent MIT study found that we can correctly identify entire images after viewing them for less than 13 milliseconds.

It’s no wonder that more marketers are harnessing the power of effective visual marketing to boost engagement, inspire brand loyalty and boost conversations on all digital platforms (particularly social media).

But the key to visual marketing success is to understand how to use visual marketing effectively.

In this blog, we’ll reveal our top visual marketing tips, including:

  • Hand picking the best media format to suit your message
  • Serving the right message at the right time
  • Crafting content that solves your audiences’ problems
  • Using bespoke imagery to stand out from the crowd
  • Being
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When was the last time you did some target market analysis? Do you know exactly WHO you’re trying to reach with your services? Have you identified HOW you can help them through their pain points?

Or does this all sound foreign to you?

Knowing your target market is an integral part of running your business. Sure, you can have a solid message but is your target market hearing it? There’s no way to know unless you can identify WHO your market is and how to get your message to them. Without this information, you’re just throwing your message out there and HOPING someone notices and becomes your client. That process is a waste of your valuable time and skills.

You’re not Walmart so don’t try to appeal to the vast population.

Walmart’s success depends upon carrying thousands of products that appeal to a wide variety of people of varying economic … Read more

Last year, Americans spent a whopping $79.17 billion on eCommerce goods. That accounts for 14% of total retail sales, up from 11% in 2019.

The pandemic played a significant role in this growth, but as the world returns to some resemblance of “normal,” people are still shopping online! If you’re concerned only giant retailers can grab a piece of this pie, don’t be. Smaller online businesses can capitalize, too, especially ones using HubSpot for their CMS.

So, if you’re looking to add eCommerce functionality to your site this year, take a look at two options native to HubSpot.

eZo Commerce

eZo Commerce is available to HubSpot CMS Professional users and offers three packages to help build different online stores. Every eZo plan uses your HubSpot products and comes with:

  • A shopping cart connected to Stripe
  • The ability to sell physical or digital products
  • Buy buttons
  • Refund processing
  • Notes on
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I am Batman!

Okay, not really, but May 1st is Batman Day. While not an official May holiday, Batman Day is just one of many fun and zany reasons to celebrate this month. With holidays like Intergalactic Star Wars Day (May the 4th be with you!), Eat What You Want Day (May 11th), and Frog Jumping Day (May 13th) there’s no reason to feel jumpy about your marketing this month.

Seriously. May has a plethora of occasions to share with your customers — from public holidays like International Workers’ Day (May 1st) and VE Day (May 8th) to “weird” holidays like National Cellophane Tape Day (the 27th). Yep! That’s a thing. According to, there are no less than 20 holidays to celebrate on the first of May alone!

Need a reason to market to your customers this month? Just let me count the holidays!

May holidays —

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Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions.

Listen To Learn:

  • The 6 principles of persuasion and why a great testimonial is perfect for creating influence
  • How testimonials connect to your marketing strategy
  • The TRS Framework for a results-based testimonial

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Resources Mentioned In This Episode

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